How user behavior affects keyword ranking

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Do seoer for so long, more and more feeling a bit confused, now seoer work in the end is for what? What do we really need to do? is the daily hair outside the chain, update the article? As a seoer, in addition to ranking, we have not considered the user experience, How much has been considered? How deeply do we understand the behavior habits of our users? Search engines are changing every day, we are afraid every day, fear that our site will fall when the ranking of the day. What exactly are the things Baidu really like, and what should we pursue? Every day we say that the user experience is important, what is the real user experience? Why is it that no optimized site is the best site?

"Crazy pursuit of content will only disgust their website, and desperately seeking out the chain will only tarnish others ' websites." "This is the most power I have seen recently." Our crazy pursuit of content, the pursuit of inclusion, the pursuit of more within the chain, for dozens of of hundreds of links, this is not disgusting their own site? Desperately pursuit of the chain, the pursuit of related fields, everywhere to send links, hair related fields, and even with mass software everywhere hair, this is not just defiled someone else's website? Is Baidu really only concerned about these? Only the collection, outside the chain? Far from simple, all search engines are not so simple.

2010 to attend UCD annual MEETING in HANGZHOU, if went to, and heard that beauty Baidu Engineer's user experience quantitative research lectures, will have a profound experience. The beauty engineer mentioned several cases in which Baidu studied the user experience and how to improve it, Baidu on the picture page, Baidu has considered the big picture, small map location; truncation policy; font size; border and border color; boot text; page bar UI; limited drop-down and infinite dropdown; related search factors, And according to these factors to adjust, record and analyze the paging rate after each adjustment, related search clicks, results page browsing volume, large image browsing volume, independent search volume, active clicks, first click, etc data, analyze user's behavior habits and hobbies. From these can be seen, Baidu for the user experience, user behavior research is our unimaginable attention. We went back to look at our own work, what did we do for our website? Except, of course, nausea.

We often see a lot of regular keywords, ranking in the home page, often see some sites, basically nothing outside the chain, there are not a few related fields, including a few, and even some just included a home page, but the ranking is very good, many outside the chain, related fields as well as a collection of thousands of times more than this site, What happened to the back of the station? Is it really like what we say, Baidu's own "ventilation"? If Baidu really often "ventilation", I think in the Chinese search engine market, Baidu can not be the current situation, then, there are those factors in it?

Today in reading Zac's "seo actual password", Zac this book in chapter 9.5-User behavior impact ranking mentioned some very interesting things, to share with you.

Major search engines, through their own toolbars and with browsers and computer providers and other cooperation, improve their search market, and collect, record the user search information and visit the site behavior. This includes users searching for those keywords, visiting those sites, visiting those pages on the site, how much time they have stayed, and so on. These user behavior data, has been used more or less in the rankings, and in the next few years, the proportion of user behavior will be more and more high.

and affect the ranking of user behavior, the main site traffic and Alexa rankings, CTR, site viscosity, user characteristics, repeat search and corresponding clicks, brand name search, social media sites. Some of these are easy to understand, and many have been confirmed. For example, the site's flow of large, high viscosity, repetitive search, then, your site may be outside the chain, the chain is not well built or is not very strong, but the search engine will give you a good ranking. To cite an inappropriate example, take a website that men know (men must understand) For example, a lot of this type of small and medium-sized sites, basically few outside the chain, the relevant domain is also poor, included also poor, chain outside the general, but, because of the user demand, traffic is very large, repeat the search is very high, And the site's viscosity is quite good, bounce rate is very low, access to more than a few pages, page stay for a long time. So, despite all his data is not good, but still have more than 10 keywords ranking home. Many other sites, may not be very high traffic, page stay time is also very low, but, may be in a certain Baidu think very important user experience to do very well, then, it will still be ranked in front of Baidu position. From these things, we can see the fundamental search engine, search engine is to serve the user, as far as possible to provide users with what he wants to simulate the needs of users to determine the ranking of the site. So, we have so much time to disgusting their own sites and tarnish the site of others, it is not as true to take out a little time to study the user experience under the study under the SEO future. As for brand name search, user characteristics and social media sites, these are only conjecture state, some are confirmed, and some have not been confirmed. However, whether or not it is confirmed, these search engine development, ultimately will play a more or less role in the rankings.

Do SEO, or to return to the fundamental, that is to provide a good user experience, to provide user loyalty, to provide users with good service. This is not only to do the basic site, but also the future of SEO.

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