How is it appropriate to use keywords?

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search engine determines the order of the pages by using the relevance of the keyword. For example, if someone searches for "butterbeans", then a Web page titled "The Butterbean Bazaar" with more than 10 words "Butterbeans" may be ranked at the top of the search results, and that only happens one or two times. Butterbeans "site, then arranged in a later place, the site has" beans "word, is ranked in the back of the place, only" beanless "words such as the site, it will not appear in the search results. Each search engine has its own formula for arranging search results, and they are kept as confidential. But the basic rule is that the more times a page appears in a keyword, the more relevant the page is to the keyword, and the more the page is positioned in the search results. In addition, the title of the page, the keyword in the chapter title, more relevant. Knowing this rule, a lot of "smart people" on their web page, decorate a lot of "MP3", "free" and other popular words. Some articles have introduced such as "Invisible Text", "hidden keyword" and so on to improve the ranking of cheating skills, these tricks are a lot of even crazy use, so that the search engine to greatly discount the effect. Obviously, if everyone does this, the search engine will become useless sooner or later. One day, maybe no matter what you search for, you will always get a pornographic site. So, the search engine launched a fight against cheating. As long as they suspect that you are intentionally "making" keywords, you may cancel your registration. For example now, many search engines do not accept the use of "invisible text" site registration.

In fact, the use of "keyword" is like a "double-edged sword", on the one hand, in order to make the site in the search engine rankings, your page should contain as many keywords, but on the other hand, once the excessive, you may face the risk of disqualification registration. So the real key, in addition to the site itself to have good content, products or services and design effect, is to make your Web page and search engine friendly, frankly speaking, a proper use of keywords, the second to avoid "offensive" search engine, do not use those easy to make it "misunderstanding" of the design technology, for example, Frames and some dynamic Web page registrations.

So how do you use keywords to be appropriate?

Find out all the words (keywords) that people might use when they search for your site, and string them up as much as possible, and write a short description of your site. For example, if you want to sell butterbeans (cotton beans), and you have listed the following keywords:
Butterbeans
Beans
Lima Beans
Biscuits
Southern Cooking
You can write this description:
"We sell Butterbeans and lima beans, abound ParknShop, and biscuits and other Southern." Free Butterbean recipes and a butterbean discussion forum. ”

Note how to combine important keywords (in fact, your list of keywords may be longer, and you can string together important), how to use the most important one (such as Butterbeans) two times. However, this description should read like a normal sentence, not just a list of keywords.

This web site description will be used in several places, so it is worthwhile to have more energy to write it well. When you register with a search engine, you need to fill out a description of the site, and when people search for your site, this description will appear, so try to make the most of it and attract people to browse your site, but don't simply use exaggerated words. In addition, the site description (or modify it) should also be placed in the TITLE tag.

The TITLE tag is located in the head section of an HTML page. When a surfer browses a webpage, its content appears at the top of the browser. If someone saves your site to "bookmark" (Netscape) or "Favorites" (IE), TITLE will be the bookmark name or the "Favorites" name. The title tag should begin with the official name of your site and include a brief description of the site. For example:
< title>the Butterbean Bazaar-we sell butterbeans and lima beans, and offer free butterbean recipes and a Butterbean Discussion forum.</title>

Do not place a list of keywords in TITLE, which does more harm than good. And don't put long, useless content, such as "Welcome to the Web Site", which is simply a waste of network resources.

The head section also has two tags that are important for website promotion: meta DESCRIPTION and meta KEYWORDS tags. Some (but not all) search engines use the content of these tags to determine the ranking of your site. The rules for the META DESCRIPTION tag are essentially the same as the TITLE. The META KEYWORDS tag, which is a list of keywords, notes that there is no benefit in putting too many words here, because most experts agree that search engines have limited search for this. Therefore, it is valuable to pick out the keywords that people really use. Most people believe that these keywords should be lowercase and separated by commas or spaces.

The keywords on the Web page are most important. But don't be happy--it must be plain, readable text, the kind that puts a bunch of keywords on a Web page, cheating, and will not be registered. You can make the most important keywords appear on the page one or two times, of course, can also be placed in the page title, article title.