How the shop is from zero sales to achieve a monthly sales breakthrough of 1.2 million yuan

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As a 1.5-day cat store, in April, sales broke through 1.2 million yuan, just below last year's double 11 of the month, the daily sales reached 40,000 yuan, so this is a small success, but also to achieve the year-end 50 million yuan sales target and take one step. It is hard to recall the road in between, because too many mistakes, missed a few fission opportunities, will go so stumbling. The following analysis and summary of these processes, hoping to engage in Taobao shop sellers help.

The first shop only more than 20 people, respectively, is three clothing designers, a procurement, room master two people, art 1, photographer 1 people, copy 1 people, customer service 4 people, buy 2 hands. At that time we took the wholesale market from Guangzhou, each time according to the theme of the selection of activities. For example, 38 of the main is the Lady Wind, set a good theme on the targeted to select the section. Shop at the beginning of the positioning is to style to impact the market. In the words of the boss is the consumer see this paragraph does not like, see more than a few sections will have like, when the style enough, the probability of a single increase. Therefore, each activity, although it is themed, cultural flavor is relatively strong, promotional means are endless, the intensity of discounts are also very large, but the effect is not very good. And on April 26, a wave of promotional activities, the dress as low as 6.5 yuan crazy Rob, there are a lot of 10-dollar dress selling. The day created nearly 1000 pieces of sales, but the final accounting costs, found that the loss of 80,000 yuan. Although the loss of money through this activity to make data, but the flow is indeed up.

At that time did not choose to use clothing designer's paragraph, mainly every time the manuscript will be shot down, therefore, the boss was planning to first visit two months, it is not necessary to pay 20,000 yuan salary to raise 3 designers and procurement. And later things proved that the designer of the way to find money is not suitable for our shop. Designer to do a better job in the ground market development, online shop is out of tune.

From this aspect of filming, it was also relatively passive. Please be a model in Guangzhou, although more professional, but bad temper, each request at least 50 or more can please move her over. The price of each section is 80 yuan, less also do not do. Therefore, each shooting is more rush, resulting in the new art in the time is also done more rough. Later, because the model put a pigeon, can only choose another Shenzhen model. The use of 2 days to shoot 200 dresses, and 5 art in 2 weeks all shelves, which at that time is a no small miracle. But there are many styles of light is not to drive sales. Many of the 0 sales, the lowest day only sold one, so it is very failure.

By 7 August, the shop had created a burst, selling more than 200 a day. According to the boss's strategy, as long as you can sell, how much to sell, do not take into account the production cycle of this section. At that time, more than 20 people in 1 factories could only produce nearly 100 pieces a day, so they had to do it outside. But the cost increases, the shipment period still cannot very accurate guarantee on schedule delivery. Until October, the store still owed thousands of pieces of goods, and many shops were already doing autumn outfit.

After more than a year of operation, now the development of the store is a relatively stable momentum. Because the above problems have been well resolved.

From this point of view, in the last July, boldly from the local selection of a slightly basic skills of the model to cultivate. After nearly a year of running-in, basically reached our theme and style requirements. And the time of filming is also more flexible, generally divided into 周三、六 photography, so that will not appear because the filming progress is slow and lead to a new situation can not happen as scheduled.

The system of buying hands is more power than the system of designers. Because the buying hand for the shop trend is very understanding, through the purchase version back to improve, after the projection, the internal selection of the combination of methods, it is easy to choose a burst. Very good led to the shop related sales. And buy the hand uses is the commission system, will their enthusiasm play to the extreme, promoted the good development of the shop.

Board room is not much value at first, since the use of the purchase system, the room to request 6 editions per week (scrap version does not count), while the fabric procurement work by the Board to complete, shortened the order of the process. At present, there are 1 Board of Directors, 1 paper Pattern Division, 2 lathe, in the work has achieved a better running-in, to achieve a more satisfactory model results.

The photographer replaced a 30,000-yuan camera, which was more in place in detail, minimizing the color difference. As far as possible to the physical pictures than shop pictures better, but the picture of the shop is very beautiful, will not lead to consumers do not dare to start. Therefore, in the evaluation of the content, a lot of the 5 points to praise.

In the art department, they are asked to distinguish what is important and what is not. That is to put 80% of the focus on the 20% key section above. In order to improve efficiency and produce greater value. For example, a burst of daily sales in about 200, if the Baby details page can be more beautiful, to promote consumers to order a more strong desire, from 200 to one day into 300 one day, far more than a new from the parts to 100 a day is much easier. Therefore, the art has focused attention after the explosion of the details of the page has been greatly improved, reducing the link to the Customer Service Inquiry, conversion rate has been improved.

In the production of industrial improvement, each choice of the paragraph is based on simple production as the standard, but all the more complex sections are directly killed. At peak time, a worker can do almost 50 pieces of knitted dresses a day, greatly increasing the speed of delivery. And every time before doing promotional activities, are first orders, wait until a certain spot to start doing activities. Avoid the previous one because the 15-day pre-sale period has arrived, the last almost 1 months before the delivery led to a lot of the difference in the evaluation of the occurrence.

In the customer service link, they are required to organize regular sharing meetings, for different customers should be how to face, reduce the difference in evaluation, improve conversion rate, the most suitable clothing recommended to the most suitable talent is to avoid the important factor of return. Before the shelves, the organization buys the hand to carry on the product instruction to the customer service the training, the style selling point very good lets the customer service understand. Therefore, the previous return rate of nearly 20%, after one months of effort, now has been reduced to 10%. In accordance with 500 pieces of daily delivery calculation, that is, a day to reduce the 50 items of return, converted into sales is about 5000 yuan, so this data is very considerable.

The combination of all the above changes, in fact, is to solve the supply chain, do a good job in the daily flow of 230,000 based on the increase in conversion rate, improve the customer unit price, and finally in April to achieve a monthly sales breakthrough of 1.2 million yuan. Although this is not a miracle, but out of this step, the whole company's confidence is a great improvement. In the days to come, if the customer unit price can be increased slowly, conversion rate over 1.6% of the level of the industry, I believe that in this year's double 11 arrival, we will have the ability to fission, the realization of the 50 million annual sales of the miracle is also around the corner.

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