How the site architecture is more conducive to SEO optimization

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For you webmaster friends, may build a website is not a strange topic, like most of our grassroots webmaster, how in this fierce competition in the Internet to survive, we need to master many skills, whether from the art, or to the program, or to the later promotion of optimization, have to know, targeted, Really able to do the operation up, that can improve our success rate, so, for most of our grassroots, although most of them are doing SEO, but how the site structure can be more conducive to our optimization, or need us to understand deeply.

First, the selection and preparation of station procedures

We need to choose the site procedures, of course, if you have the ability to make a relatively safe article release system, it would be best, but, for the grassroots webmaster, generally or prefer to use a mature CMS system or blog open source system, so that we need to choose, Because the current open source CMS system is too much, then we take now use more of the dream of the content management system, the system with its simple and easy to operate by many owners of the pursuit, if it is a blog, then the ghost of SEO recommendations with WordPress, we can refer to the Ghost of SEO blog, Is the use of WP, exquisite and efficient, and can be very convenient to install a variety of free plug-ins, so good things, ghost guest recommend.

Second, the combination of their own website theme template

Select good or do the background program, then we need to design our template files, this step we need to combine the theme of our own website, to simple and generous for the purpose of design, as little as possible to use the big picture, and then the site layout, A good layout for our SEO can be optimized to achieve a multiplier effect, then how to design the layout, first of all, the navigation must be clear, for the site under the column, must be in the main navigation inside can be reflected, because for the search engine, your navigation in what position, is to tell it where your site is more important, second, is the site home page of the article URL layout, you think the more important column articles of the latest article listed home, in the column page of the article by the time to arrange, follow the column first page click, as far as possible to browse to all the article page, Once designed, you can embed the template.

Third, the structure of the site's internal columns and URLs

When the site is well designed, the front and back end docking, can be carried out in the column and station URL structure, the first is the design of the site's column structure, generally more reasonable site optimization structure is divided into flat and tree, flat-style structure is all the pages are placed in the root directory of the site, such as http:// www.xxxx.com/person-blog-success-element.html, all the pages are directly followed by the main domain name, regardless of the URL generated after what, is a level, this structure is more suitable for small sites, such as blog; Tree structure is the article is placed in the column directory, and the first page directly to separate a or several columns directory, this structure is relatively large site, of course, many of our webmaster are the use of the tree structure, because it is easy to maintain and management, but also more in line with our Chinese logical thinking.

Four, the website inside the chain detail adornment

After we have a good structure of the website columns, also need to our bread crumbs navigation, article within the chain or some modification, so that it has a more reasonable URL structure, which is conducive to SEO optimization, if it is used in the dream system, we also need to our links for a change, For example, the well-known breadcrumbs in the home of the anchor chain, is generally displayed on the home page, at this time we can modify it into the site we want to do the keywords, there is content page, when we publish an article, in fact, we can decorate our keywords in the background, This will increase our inner chain when we release the article, of course, can also manually add keyword links, in fact, the purpose of this is to increase the whole station inside the construction of links, followed by the content of other related articles, or popular articles or calls, and further to the maximum possible increase in our inner chain.

Well, about optimizing the internal structure of the site to facilitate our SEO optimization of the things to share so much, I hope you webmaster friends A lot of criticism, thank you, this article from the Ghost SEO blog www.welmkt.com.