How the website should create the brand image so as to realize the traffic monopoly

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The strength of the brand, I believe we should be familiar. Nowadays, the competition of the Chinese stationmaster market is the competition of the brand. "Baidu, you know," "on Sohu, Know the World" "gift to send the brain platinum" and so on a series of people can open mouth to the advertising word, is showing the building of a brand, for the site is how important.

It is because of the brand, coupled with the Internet itself has no regional restrictions, it formed a strong stronger, weaker weak situation, and this situation in the Internet is increasingly important. In fact, the strong, in fact, is in the shape of their own brand, as long as the creation of their own brand, later on the desire to live, I am afraid it will be more difficult.

Baidu currently occupies 64% of China's search engine market, Taobao Market occupies 60% of the market share, Tencent QQ market share is as high as 79%. The biggest difference between the internet and the reality is that, as long as the creation of their own brand, then over time, the site can gradually rise in the field, and eventually fully occupy the market almost all market share, and finally achieve a monopoly. The latter want to occupy its market, it is difficult, this can be from Tencent has been trying to seize Baidu, Taobao market, but so far only in the remaining market share of 2%-5% less than the market shares can be seen.

In other words, as a webmaster, if you still do not know how to attach importance to the brand, then your site will not be tomorrow. In the Internet, no matter where, software, website, search rankings and so on, the first and second gap, simply can not use the quality of the gap to describe, and the third fourth place, is less pathetic, has not enough to talk about, insignificant.

Conversely, if you can successfully shape the brand image of the website in a short time, then you can achieve the absolute monopoly of the market. That's why China's internet market has been a copycat. Because any innovative brand is not enough to surpass a big brand in a short time. Therefore, when the site developed to a sufficient scale, only need to continue to copy the new show, it can be suppressed.

In fact, creating a website brand is not a very difficult thing.

First, pay attention to the importance of reverse marketing. In other words, already in the user's heart to form a brand site, if you can allow this site to give back support, recommended, then your site will be able to directly obtain a better brand image. Like standing on the shoulders of giants picking apples. For example, professional to other sites to do the program team, you can add a hyperlink at the bottom of the site program, can not be obvious, but must be able to be perceived by others.

After that, if someone wants to look for a good program, and see your site's connection, then your trust will increase correspondingly, you can directly get a pretty good brand image. For example, in some news media releases on your site's promotional software, for your website coverage news, etc., can achieve the magic of shaping the brand.

Second, you have to brainwash your visitors through the site. For example, in the website title said: XXX website for the domestic largest, strongest, the most professional and so vague words called their field status. Of course this is only the initial image of brainwashing, followed by:

Often posted on the site some anti-counterfeiting, crackdown on fake websites and other announcements, tell visitors, your site's professionalism. To gradually deepen the site in the maintenance of brand image costs, so that the side shows the value of the site brand, that is, the image of this site how powerful.

Secondly, in some words must be professional. Do not use us, I, everyone and other words. Use the name of your site, such as the Ha Hakka village, because only in this way can the name of your site gradually printed into the user's mind, so that it will create memories of your brand.

Confusing users with the site and the industry, constantly repeating the name of their site and the name of the industry, and continue to imply that the two are reciprocal. Gradually confusing the Web site with the industry's classification. In the end, your website is this industry, this industry is your website, thus truly forming image, brand. This is Baidu is doing the best one, often see the hope that he went to Google, but hit out is a friend of Baidu, because they have gradually confused the meaning of both, think that search is Baidu, Baidu is search, but in fact this is not a reciprocal relationship.

Of course, there are many other ways, you can make your site in the industry gradually formed brand impact, welcome to contact me to communicate. My website ha ke village ad Mission Network (www.hakecun.com), you can send click Ads, let a lot of people to help you point to the ads on the site, to earn the money of the Advertising Alliance, the effect of more than good, the credibility of super!