How to adapt to the market environment of local portal website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As a kind of internet manifestation, local portal network has come into people's life more strongly.

Different from the major portal network, the development of local portal network can not make each portal long satisfied, the reason is only three: lack of technology, lack of funds, lack of team. To be honest, the author thinks that the lack of a deep understanding of the local operating environment. The local portal site long needs and can not avoid this restricted development of the local operating environment.

Local portals need to be like the mainstream internet form "Cry landing", the reason why "cry", that is, after landing, every local portal site will be helpless, helpless, no tears can not be fundamentally detached from the mood of the life (please applaud). From the beginning of the site positioning, layout design, product and service segmentation ... How to deep into the local people's life and then the most rapid construction as a dominating local Internet network, the tentacles of their own local network spread to the region and all corners of the country, local effects led to scale development.

Stationmaster are pondering hard, oneself local portal website Advantage lies in? How to form core competitive power? Cry landing "means will undergo the ordeal, reduce the tribulation to be in the operation of effort, do not expect overnight, March May can do well, can really operate a local portal site need to do long-term, 3 years, 5 years, 10, as a lifetime career. I would like to ask you webmaster brothers and sisters, are you ready?

Learn to stumble and walk? This may let us finally know in the faltering process we will find Fulcrum, find the fulcrum of healthy development. A local portal business scope is related to domestic, real estate agents, marriage dating, distribution, training institutions, beauty, information, and so on a number of, these are local convenience services, is best to take root germination, we have not used to ignore them.

The following basic money-making work is recommended:

One: Information release. Free information can be on, can not be free of charge. Free means worthless. The importance of information dissemination to maximize the site traffic and regional visibility, of course, to engage in a similar "flea market" free information column best, free and charge to release such provisions, of course, you have to ensure that people pay the results obtained.

Second: Advertising fee

The website advertisement place rents, is extremely simple. But in the early days not to rush to earn advertising fees, in order to attract people to advertise, the price of advertising to do very much. You do this, you can only make your reputation bad, the market rotten, you have to give yourself confidence, your own advertising value of this money.

Third: The website outside the business service charge

Locate the local network shopping portal, you can send small gifts to users, positioning site construction, to build a customer XX Enterprise website, XX product Network Shopping center, etc., this can be less charge, earn group popularity. Remember, the free service to serve in the net, the net service as much as possible, that is afraid of less charges, can not be charged.

There are many ... We are looking for ways to make money, no matter what we start to make money, is progress. Because you know how to stumble and understand the market.

Local portal you want to make money, first look at the surrounding environment, the local city of traditional media classified ads, there is no money, if not, then you have to earn money, but also to raise a large period of time, premature. If the traditional media in your region are doing well and the advertising business is good, then your site has a big environment for collecting money.

Do not start to spend money to form a marketing team, design their own website advertising agency details, the introduction to the agent can be, let others help you collect money. To those traditional media advertising salesman, you will find that you are in the pull mill, you just give him less than 50%, they are very willing to serve you, anyway, more than a deal a sum of money. In two or three years, you will not be a prosperous one to blame that.

Remember, the service is good, no matter your local portal how to design, positioning, make products have customers, services to keep up, I wish you all early success, Rich big.

Yichun Online---China's excellent urban portal http://yc0000.cn welcome the exchange.