How to analyze a competitor's web site

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When deciding to enter a market, the first choice is to have a good understanding of the competitor in the market, what competitors, how strong they are, and how much profit they can get into the market. The enemy can be victorious, fortunately, the internet market than the traditional market, data collection is much easier.

From search engine to competitor information, analyze the basic situation of competitor's website, select the main competitor, how to analyze their website? We don't see the specifics of our competitor's website, but we have tools to estimate!

Analyzing competitors with the famous Alexa toolbar

The famous Alexa tool bar is not too accurate, but estimating the approximate value is no problem. Since in doing e-commerce, I will take Alibaba axe!

Alibaba can analyze the flow of domestic network curve, PV profile, pop-up rate, stay time, even know the visitor distribution, the visitor age distribution, visitor knowledge structure and so on.

Using Alexa to compare the traffic of China's several major e-commerce platforms, estimating the competitive strength of their website. The image above can be seen in the blue "Alibaba" flow than the red "tens of billions of" traffic is 1000 times times higher, Alibaba is worthy of a single big, will be near the extreme list of the mountains small.

Use Google Trends to analyze your competitor's website

Google Trends everyone knows, but Google trends in Google Trends for website can analyze the flow of other people's website know less, Google Trends for website is based on Google Tool bar Detection and Google's ads and Google Analytics and other data sources sorted out, so the data than Alexa and Google ad Planner and compete are accurate.

The image above is a Google Trends for website analysis of Alibaba's Chinese source data to see the source of Chinese Alibaba's visitors, and also to know what sites the visitors are going to visit, in addition to Alibaba.

This is the Google Trends for website on four E-commerce platform traffic comparison, the third quarter of all site traffic has a significant reduction!

Using Google AD Planner to analyze competitor sites

It is Google's product, it seems that Google used its advantages to collect a lot of data, and then use the data to promote their products. This product is mainly for advertisers.

Google ad Planner is part of a Google advertising program that gives advertisers a free analysis of the target site's data, allowing advertisers to put ads more accurately.

However, there is no accurate explanation for the current data sources of AD Planner.

From the above figure to Alibaba's traffic analysis can be seen in the Goole two products of the data analysis results are almost the same, the curve is basically similar. Because this tool is aimed at the advertisers, which also provides the flow ranked TOP1000 site for advertisers to select, and even after the list is also marked by what form the site is willing to accept advertising, how large pixels.

Using compete to analyze competitor websites

Note that this tool can only identify the flow of the United States, for the study of China's Web site is not suitable for the large site is not good, small sites or for domestic, such as the above mentioned "Hui Cong" and "tens of billions of" there is no data.

The above four tools are given the approximate flow, not accurate, but relative to the traditional market research, the data has been quite accurate, the most important is that they are free!

Four analytical tools are in English, what exactly is this?

Article Original: Set thinking blog http://www.giisi.com

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