How to analyze the exit rate and bounce rate of the website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

What is the bounce rate?

Jump out: In the simplest terms, that is, after entering the site, only to see a page away.

Bounce Rate: (see only one page to leave the number of visitors) (the total number of visitors), generally used as a percentage of calculation, the following figure.

Exit Rate:

Generally speaking, a website may have different links to the different pages of the site, these different links are different portals of this site.

When visitors enter the site from these different web portals, this action is called "access to the site," which is called "leaving the site" when he leaves the site from the portal.

So for each entry exit rate algorithm is the number of departures from the site/enter the number of sites = exit rate look at the figure below.

For example http://www.omtpw.com/in a certain period of time has 500 different IP from this link to enter, at the same time these IP 10 people from this link to leave the website, that is the exit rate for this portal URL is 10/500=2%

Site key location (such as E-commerce station shopping cart, settlement, payment, etc.) to observe more, the exit rate is too high from the site, process, positioning for reasons.