How to be a copywriter.

"If people are bored, the product is not going to be sold," David Ol in the Ogilvy on advertising's book. You can only sell products by making them interested. ”

Also, as long as the reader is amused, they will come to see your advertisement. They're not going to read boring copywriting , whether it's content or style.

As an author and reader, you know what kind of copywriting is interesting and what kind of copy is boring. Copy style should be clear, lively, relaxed, with a sense of rhythm, and clear.

But no good style can make up for empty content. After all, copywriting must contain a selling point that is in the interest of the reader, whether it is the use of benefits, important information, or how the product solves the reader's problem. It can't just play the entertainment function, it must also give a convincing reason why the reader wants to buy your product.

There are a few things you can do to make your ads more appealing to readers:

1. Copywriting directly appeals to the reader's life, feelings, needs and desires.

2. Tell a story in a copy.

3. The content of the copy is mainly human.

4. Write in personal style to make it sound like a letter to a friend, with warm, sincere, enthusiastic to help others color.

5. Take advantage of the testimony of celebrity experience.

6. Provide free of charge (gifts, brochures, brochures or samples).

7. Reference is made to important information in the copy.

8. Copywriting contains important life issues such as beauty, health, aging, parenthood, marriage, housing, security, family, career, education, social issues, etc.

9. In copywriting, answer the important questions that are already in the reader's heart.

10. The theme of copywriting is that readers will be interested.

If you do these next few things, your ad will become boring:

1. The content of the text to the manufacturer as the center, talk about the company's background, business philosophy, Feng Gong Albert and so on.

2. The copywriting describes the product's manufacturing process or how the product works, rather than focusing on what the product can do for the reader.

3. The content of the copywriting is about what the reader already knows.

4. The copywriting is too long, full of difficult words, long sentences and large passages.

5. The length of the sentence in the copy is almost the same (staggered use, can let the article read up the cadence).

6. The characteristics of light speaking products, but not to mention the effectiveness of customer use.

7. Copywriting has no focus, lacks strong sales selling points, or can rally the desire to buy the word (this kind of copywriting only presents the actual face of the product, but does not let the reader see how these actual face to meet their own needs).

8. The layout is too crowded or the visual effect is too bad advertising, will let the reader lose interest, retreat.