How to build SEO-type website to let search engine serve for oneself

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Absrtact: Search engine optimization is the fundamental goal is to improve the site in search engine rankings. In other words, all the elements in the site are designed to get a higher search engine rankings. These elements include: access to the page, page title, page content, pictures, site structure and so on. In addition to the above elements, there are keywords, links, html, and meta tags. After all these elements on the Web page have been SEO-optimized, the rankings of the Web pages in search engines are likely to go up or down. such as advertising, update the frequency of a class of factors will also affect the effect of SEO.

1, understand the grip: Search engine Classification and principle

At present, the commonly used search engine according to its use range can be divided into 3 types: The mainstream search engine, two-level search engine, dedicated search engine.

Generally we can think of search engines are mainstream search engines. They index most or even all Web sites on the Internet. Like Google, Yahoo! and MSN are mainstream search engines.

There is no essential difference between the content of the second-level search engine and the mainstream search engine, but its audience is less. Does not bring a lot of traffic, only suitable for use in certain areas of the search. such as Lycos, LookSmart, Miva, Ask.com, and espotting are common two-level search engines.

Dedicated search engine or theme search engine, this kind of search engine has very strong pertinence. It is a small area of concern, usually on a topic, such as literature, health, catering and other topics. Common dedicated search engines have Yahoo! Travel, CitySearch, Musicsearch.

In short, all kinds of search engine Web page sorting rules are different. But its preferences for the structure of the site are the same.

2, Site page factors: the site in the search engine rankings, depending on the page of the elements are consistent with the search engine standards. Some standards are the focus of every search engine, including the site's text (keywords), tags (including HTML tags and meta tags), site links and the popularity of the site.

Text: Is the most important element of the site. In particular, the keywords in the page text, including the location of keywords, frequency, accuracy, relevance and so on.

Tags: meta tags and HTML tags are important in seo. In terms of technology, META tags are actually HTML tags that appear in a particular location. The two most important META tags are keyword tags and description tags. HTML tags include title (ALT) tags, top-level headings (i.e. H1) tags, and their anchor chain labels.

Link: Refers to the real effective link. Dead links will reduce the site's search engine rankings;

Popularity: Now the search engine more and more user-friendly, many search engines will be users in the search results click on the number of sites as a basis for sorting. The more users click on the search results, the higher the site's ranking.

Other factors: Bold word, in the appropriate subject and content of the rational use of keywords, concise and efficient specification Div try not to use JS calls.

3, external factors: mainly host server, domain name selection

4, Web page optimization: This requires a search engine attention to the various elements and various elements of the impact of the rankings have a deep understanding, but also to as much as possible to add all these elements to the site. Including the site access to the page, the use of eye-catching headlines, quality content, the use of pictures to enhance the site rankings, URLs and directory optimization.

5, programming language and SEO: Different programming language between more or less some differences, need different SEO strategy to talk about so much today, the details of the analysis has not been involved, the next time to discuss together.

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