How to build strong community members and have a high degree of community sense of belonging

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Here the community, can be a circle of friends, can be a forum, can be a group. And strong community, refers to the community members have a sense of community belonging, high level of activity, closely related to each other, the trend of positive upward. Can significantly improve the trading frequency, brand promotion level, information exchange frequency and reduce the probability of negative behavior.

So, how to build a strong community through membership system?

Membership System has 4 distinct features: Clear boundaries, safe emotional release, personal input, and common symbolic system. We can add these 4 features to our community building.

1. Clear boundaries

Boundaries are the only threshold for distinguishing between members and Non-members, and the higher the boundaries, the stronger the community. The best communities must be set up for a specific group of people. They have a similar age, place of residence, good interests, habits, careers, income levels, and so on. Please select more than 3 from these elements to become a prerequisite.

If your forum does not now have such strict boundaries, then please find a common goal for your forum, make this goal clear, and let all members know. This is also a way of forming cohesion.

2. Safe Emotional Release

The community should be a thing we can talk about that we can't talk about anywhere else. As the person in charge, you should push people to discuss something they will not mention in other places, can be weight loss, can be a wonderful thing, can be the best character, can even be a game between the virtual characters, such as Qiaofeng and small Li Dao who has higher martial Arts.

3. Personal input

The more time and effort the members devote to the community, the more willing they are to participate in the community building because they feel they have occupied the place, where they have a voice and a sense of belonging. There is an increasingly stable link between members and communities.

You can try to turn the member registry into an application form so that you can change from one "to" to "only be good enough to join". When applying for membership, prospective members will ask for "what they can contribute to the community", "How long have you liked the topic" and so on, and they will have a clearer direction when they join.

4. Common Symbolic system

The symbol here refers to the only members of the community can understand some of the symbols, is a mutual tacit understanding between members. Can be a nickname, can be a synonym, only you use, only you understand.

On the whole, it is to raise the membership threshold, encourage members to devote more time and energy to the community, hold a ceremony for the new members to join, and create a unique symbolic system for the members of the community.

Second, through emotional resonance to help build strong community

The most striking characteristic of a strong community is the emotional resonance of the same frequency. They will be happy, sad or angry for the same thing. Finding this emotional resonance is difficult.

To achieve this resonance, you should start with the following:

1. Guarantee Contact

Interaction to ensure the subsequent contact. Usually, the more people get exposed, the more they like. Like the address Book, we are most connected, must be our favorite.

Don't wait for members to interact with each other and try to find topics and organize activities to enhance this interaction. Try to keep a weekly online discussion, like the Company's regular session. VIP members are invited to bloom at the same time under the line to ensure the frequency of this connection.

2. Meaningful interaction

Interactions like information exchange are good, but not meaningful. Try to introduce a debate about sibling sentiment and status battles, not to dominate the discussion and let members discuss what they want to discuss. There is an interesting phenomenon that many doctors are reluctant to discuss medical advice and are more likely to discuss moral dilemmas. So, consider letting the discussion go on, and members will be able to get involved.

3. Share the Past

Make sure your community has a splendid past and write it down. Describe some of the major activities and events that have occurred in the community and let the new members know the threshold and level of the community. At this time, nostalgia is a good technique.

4. Stimulating emotional Discussion

Emotional discussion is an important means to form a tacit understanding between members. If you can inspire such a discussion, then, not only this, Members will be happy to share their feelings on another matter. After much discussion, members will feel more familiar with each other, including their tone of voice will start to coincide.

Emotional empathy is a very abstract thing, how to land it in the community, you can try the above four ways. Build a truly strong community based on the necessary day-to-day relationships, advocating interesting interactions, sharing the past, and letting emotional discussions dominate the discussion.

Third, how to build strong community through influence.

Usually people only join communities where they feel they can make a difference. Note that they think they can, and the word "feel" is subtle, not everyone can influence the community, but everyone needs the feeling that "I can influence this community."

Some well-known communities make mistakes, and mistakes don't give members enough clout. In order to do this, you need to do two things.

First, we need to create opportunities for our members to have influence.

Second, we need to enhance the influence of our members.

For a simple example, if a member wants to write a column, help manage a section, interview an expert, organize an event, verify a new member's application or provide a professional advisory service, the community should provide a space for them to do these things. At the same time, create opportunities in the following three ways to make members feel their influence.

1. Outstanding Contributions

If a member has made any contribution, you can open a new post to encourage the member to post about his feelings. You can also make members feel their influence in the community by evaluating the "best member of the Day" review.

2. Portraying members

Editors can describe your members on one side, such as members who are very healthy in lifestyle, members who make outstanding contributions in some areas, members who participate in a social hotspot. As long as members are doing interesting things, editors can make a big fuss about them.

3. Expert Column

Find industry experts in the area where members are interested, and ask them to write a column in the community and open up some questions and answers. Strengthen communication between experts and members, encourage both members to be involved and make them aware that they have the opportunity to access their trusted expert resources.

Once members feel they are influential, they begin to "show off" the influence in other communities. You can write a research project that can be added to the Community History Review, new posts, and annual/quarterly briefings.

Remember to focus on influential members as much as you can in the spotlight.

Iv. helping to build a strong community by integrating demand

The needs of the community and the needs of its members are in fact mutually beneficial. Many communities focus on producing large, even "endless" content that attracts members to read, but does not attract members to participate.

Just content doesn't make us feel strongly that we are part of the community. We want to be in this community to make ourselves better than we are, to be able to know the best people in the industry, and we want them to be the same as our values.

1. Members should have a sense of identity

The sense of identity of the members mentioned here is relative to Non-members, that is, what it means to be a member of this community in the outside world. This requires you to strengthen cooperation with the media, to develop a development goal for the community and to achieve it step by step. The more you make your own community the bigger the brand, the more people will want to join your community.

If your community is now not popular enough, more quiet, then try to remove the "dead" section, and then focus on a certain section, do some small activities, from point to face to the community "heating."

If your community is now bursting with popularity, highlight the best posts and comments. can also be the number of members, browse volume, share the number of pictures video number of articles, are listed.

Some communities do not show all the sections on the home page, but instead display the latest postings. This allows members to be more willing to participate in the posting activities.

2. The competitiveness of the community

The best way to improve community competitiveness is to attract high-end people to the community. So how to attract these people, the way is to challenge their self-esteem. You can play the regular card: try to get the opportunity to interview them, open a special post to describe them, pay attention to their work, while giving them the community can be granted some of the honors, similar to some such a forum, such as the ten figures of the year. Or, you can do it out of common sense: Make your own forum open to the best people in the field, and all the top figures will flock in, though they will pretend they don't care.

3. Recognized values

What members need most is that other members have the same values as themselves. You can reinforce this by creating a community statement. In this note, you articulate the purpose, vision, values, etc. of the community and explain to your members why the community is built, what the community believes in, and what the community wants to achieve. Pay special attention to publicizing these when new members join.

Identity, competitiveness, and values are the real needs of members, integrate those needs, and build your own strong community. Article by the SEO tutorial http://www.58q.org/artinfo/393.html Webmaster Original reprint attached link!