How to change "virtual" to "real" in apparel electronic commerce

According to the analysis of Iris Consulting Group data show that Taobao 07 years of online shopping scale is 43.3 billion yuan. Taobao is the largest trading volume of goods are apparel products. Now, the apparel product Network Direct Marketing has begun to specialization in the direction of large-scale development. To Vancl, fashion uprising and other professional apparel network Direct Marketing Enterprises as the representative of the E-commerce platform is on the high-speed development track. New technologies and models to make the online sales of clothing products more attractive consumers can not directly touch and try to wear is the largest network of apparel products, the biggest regret, in order to resolve these two regrets, many professional apparel online shopping mall used a lot of new technology and marketing skills.          The most typical of these are the following six modes. 1, virtual model: Potential online shopping customers can through the virtual system to the height, weight, measurements, hair, skin color and even face parameters such as setting, to create a "virtual" themselves, instead of their own to try to wear online mall clothes. The United States of my Virtual model is the industry leader, the domestic attempt to introduce this technology is also very many enterprises. Yet there is little representation of the success of real operations.  There are two fundamental reasons, the first is the higher technical threshold; The 2nd and most important is the virtual model fitting model is currently in the domestic business application is immature (table now, the actual effect of the test dress is not ideal, the customer's purchase decision support is not obvious).

2, "Live model Wind" prevalence: to "Korean-Japanese style" trend costumes for the most prominent representatives, many clothing brands and professional online shopping mall will spend huge sums of money in the fashion film model hiring and photography production. Similarly, many of the direct marketing companies in mailing lists choose models and make seasonal fashion films before they are installed. It is self-evident that the good effects of clothing are shown through real models. However, we also see that a large number of high-quality model hiring and photographic production processes will be placed in Japan, South Korea, Taiwan Local, and apparel brand marketing strategy, brand planning, design and production have a relationship.        Of course, domestic professional fashion film production companies and the lack of professional clothing model is one of the important reasons. "Live Model" product display mode the biggest threshold is the cost, even if there is a certain scale of clothing brand manufacturers, in the filming of fashion films will be carefully invested, not to mention a large number of small sellers taobao? So, we can see a lot of beautiful female sellers "dedicated" career, directly as a shop model.        Such a product display mode can let the customer more intuitive experience of the clothes "upper body" after the effect, but sometimes, see the seller model show clothes still hanging signs, you will also worry about what you buy is that model clothes?  Hope, as more clothing manufacturers in the country to change clothing brands, there will be more professional clothing advertising and filming companies emerge.

 

3, Hanger or flat display: If you do not consider the clothing product "upper body" intuitive, then professional hangers and flat display mode is a very good choice.  Most of the time, this type of fashion film production process is the same as the real person model fashion film.

Although there is no "upper body" of the intuitive, in the apparel accessories and coordination of the background contrast, the display of clothing results can lead to a lot of potential customers consumption impulse, resulting in purchase desire.

4, "Product Magnifier" and cat Walk Video "product magnifying glass" has been a number of professional apparel online shopping mall adopted, from a technical point of view, to achieve is quite easy. And this technique for product display Help is quite big, do more detailed is, many online shopping mall will also be the fabric of clothing products and texture display.  In this way, customers can make up for the inability to touch products from visual sensory satisfaction.

The Cat Walk Video product display is the effect of playing the catwalk on a particular background, directly on the E-commerce platform.

through the Cat walk video, we can from the model of walking, turning, standing and other postures in a full view of the clothing "upper body" after the effect. This kind of display mode, to a certain extent than I try to bring more intuitive. Interested friends can go through the following links to see the clothing e-commerce Big Brother Gap cat Walk video products Show Effect: http://www.gap.com/browse/category.do?cid=5664

5, other clothing and accessories product display methods: Invisible man model show pictures from: Louis Vuitton LV store from the above we can see that clothing is the body model propped up to show the effect. One of the most special places is that we can see the inner side of the garment, which in normal circumstances is obscured by mannequins.           The clothing product that produces this kind of effect displays the picture usually spends the time and the effort in the late processing stage of the picture, for example needs to merge the picture, also needs to carry on the deduction and so on the operation. The benefit of this display is not only to show the stereo effect of the upper garment, but also to observe the exterior and interior style of the garment with a new angle of view. The disadvantage is that the late processing of production requirements higher, longer. "Use" stars as models in fact, many interested sellers will track the Wear of pop stars and look for items that celebrities have used to sell.  There is a star for their own products of course the popularity of the store is also exuberant up.

6, in addition, such as Mai Lin, Beidou mobile phone, such as direct marketing enterprises opened up a lot of experience shop, customers can touch use and then choose to buy.  This is also the network Direct Marketing enterprise to carry on the product demonstration, promotes the customer shopping experience one way. Conclusion: In fact, the development trend of business e-commerce is very clear, e-commerce as a traditional enterprise marketing channel is a supplement to the enterprise marketing. This article from the perspective of Product display mode, the purpose is to hope that more enterprises and businesses pay more attention to e-commerce specific business operations management details (from probiz.com Bo Business Research channel By:yehai_ck _hans).