How to choose between 404 pages and 301 redirects from two aspects

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When the previous page of your site disappears because of modification or deletion, a 404 error page can be used to prompt your users. 404 error pages can be friendly to our users to prompt the current page information cannot be accessed. For the search engine 404 error pages will return to the search engine 404 Wrong status code. However, using 404 is beneficial to our SEO? Some people think that using 301 redirects will be better than 404 error pages in SEO. So how do we choose between these two aspects?

Some people who focus on optimization think that URLs that were past or have been edited or deleted should be redirected to a new page with 301. This can be very good to retain the weight on these pages, for our optimization will be very helpful.

21 aspects of the site availability of people think that these old URL address should be retained, and then use the 404 error page to inform our users that the page has ceased to exist, and we need to provide appropriate links to enable our users to find the first-pass information. We can look at the 404 error page of A5 webmaster online, as shown in the following figure

In the above illustration we can see that in the middle of the page a conspicuous part uses information that explicitly prompts the page to not exist, and then at the top provides the link information to return each plate. and provide a search box to improve the user's friendly experience degree.

So what happens if we use the 404 error page instead of 301 to redirect our optimizations?

1: If the page of our site has a large number of 404 error pages, the search engine returned a large number of 404 error code, then the relevant URL Address page keyword ranking will drop, and these error pages will eventually be deleted by the search engine.

2: If your site has a large number of 404 error pages, then your site will be included in the number of lower, and the time included will increase.

3: The old URL address on the weight can not be delivered, will eventually affect the entire site's page rankings.

4: Users can not find what they want, this may increase the extra bounce rate, and reduce the conversion rate, especially those who are not clear to the structure of the site of the user.

So what if we use 301 Redirect to affect the user experience?

1: Generally speaking, ordinary visitors can not see the 301 redirected page. If the location of a Web page content is moved, the visitor does not have a relationship with the content, they are concerned about the content.

2: If your 301 redirect policy implementation is problematic, it will seriously affect the user's friendly experience. For example, if you redirect a large number of pages to the home page rather than the related content, this will cause the visitor to resent it.

3: If we redirect the page without the same, we need to provide a prompt to the user and redirect the page to the relevant directory.

For the deletion or change of the URL address of the page we are to use 404 error page or use 301 redirect are some of the pros and cons of the relationship, according to our site's own situation to make a judgment to really reduce the impact of our site. This article by the brand Village http://www.ppcun.com original, reprint please bring our address.