How to choose key Words for SEO beginners

Source: Internet
Author: User
Keywords nbsp; search engine select should

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The traffic of a website is very much from the search engine, so we will do some SEO optimization when doing the website. But some webmaster in the optimization time will often fall into some misunderstandings, such as a large number of overlapping keywords. So we should avoid these misunderstandings when we do keyword optimization.

1, piling keywords. This everyone should know, but how to calculate piling up, it is not good to say, I feel the first paragraph of the article the number of keywords is best not more than two times, otherwise there will be cheating suspicion, especially the new station, should try to avoid too obvious optimization.

2. Pure collection. Search engine is the new, if a Web site content is highly repeated on the network, then the rankings will not be good, collect the site Baidu will be collected, but the collection will be slowly k off, and very few will give the opportunity for rehabilitation, even after the daily update of the original article, also useless. But that doesn't mean it can't be collected, we can make some changes to the collected articles, such as replacing content, changing headings, and so on.

3, choose the wrong keywords. Traffic is too low keyword, optimization is again perfect, also useless, and attention to a very high key words, even in the second page, will bring a lot of traffic.

4. The title changes frequently. An unstable website, Baidu is not like, the beginning of the site, should be the website of all the details are considered good, once established, do not easily change.

5. The code is too long and messy. Spiders read Web pages from web code, and if the code is too long, spiders will find it hard to know where to focus or even truncate the spider's crawling.

6. The subject is inconsistent with the content. Site content and theme deviation, search nature will not like, but there is a common method, in the content page title add the name of the site, which has a certain role in the site home page rankings.

7. Full Flash or picture. Flash and pictures are attractive, but not relative to user needs and search engines. Search engine spiders are not able to read Flash content.

8. Spam links. Use mass software mass spam links, that the more links are always better, in fact, the search engine is the quality of the link.

9. Too impatient. Haste makes waste, impatient to eat hot tofu, website optimization must have a good mentality, especially Baidu for the new station included very slow, a new station for Baidu optimization, must be ready to fight a protracted war. Why search engines are popular, is because the user can find what needs, search engine on the site's requirements are the same, do site optimization should also be more than the user's point of view, the purpose is the user experience, search engine algorithm is often improved, cheating site, even if it can succeed, but one day, Will be k off, because the search is more and more mature.

For enterprise website optimization keyword selection, online already have many different versions of the tutorial, but these tutorials are generally written to SEO have a certain understanding of the primary learners, but for the vast majority of business owners, how to choose the keyword is still a problem.

Laoleo century Slink (http://www.beijingseo.net) is a professional search engine optimization service provider, customers from all walks of life, no matter what type of customers, Laoleo can let enterprises find their own keywords, Laoleo has a few key words to choose a magic weapon, here to share the following:

1. Allow business owners to list all the keywords they think they can bring to the customer: this is not just a person to think about the coming out, but the industry familiar with the analysis of a few people out of the key words summed up.

2. The keyword according to the popularity degree and the competition degree carries on the classification: through some specialized SEO tool batch inquiry may realize, for example: Search result quantity, search index, bid quantity, for hundreds of keywords optimization, usually laoleo will be divided into four levels, This can be determined by the number of keywords you need to optimize.

3. In-depth discussion with business owners: This discussion should discuss several aspects

The first aspect is to eliminate the low conversion rate of keywords, especially some hot missing conversion rate of the key words, how to identify these keywords, for large sites, you can use Baidu bidding rankings for small-scale test to draw conclusions; for the general enterprise, can only rely on the industry's customers grasp, This is more than business staff to consult.

The second is to remove the conversion rate keyword, we have a high conversion list of keywords, but these words are not the final word, the customer will be based on the budget to filter again, this time as a SEO company's business staff you should pay attention to, then you should be to the owner of the SEO basic knowledge , for example: Not all keywords can be ranked search engine home page, keyword ranking will change according to search engine algorithm changes, black hat seo and white hat seo difference, and so on, and then give the enterprise some suggestions, such as: quote each keyword, and then according to the actual optimization effect pay, etc. This does not make customers feel that you are more professional, but also let customers think you from their point of view and more trust you.

The third aspect is that after the keyword is confirmed, SEO technicians should be based on the basic situation of the site probably have a bottom, such as: Which keywords can be distributed to the home page, which keywords distributed to the product channel pages, which keywords a piece of article can be fixed; whether you need to modify the structure of the site, whether you need to add new features, Estimate the optimization time and difficulty, and then put these analysis to the business owners listen, do not fear that they do not understand, they will generally be more attentive to listen to you finish.

The fourth aspect is also the most sensitive pay aspect, the century slink as a regular SEO company, so in the pay aspect request is stricter, the business owner must pay a certain advance in the upfront, then sign the formal contract, the purpose of doing so not only brings the guarantee to the company profit, at the same time also gives the customer

4. Key words after the price can be received, signed contract started, must pay attention to: Do not cheat, come out of the mix sooner or later, once cheated, you lost more than this one customer.

The above points are laoleo in the SEO services in the summary of some of the experience, hope to be able to talk about the role, if you have different or better comments welcome to communicate with me. qq:542833365

Article Original: Beijing SEO optimization Services expert-seo Observation, reproduced please link form to indicate the source!

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.