How to choose the best social media?

Many marketers often equate social marketing with Facebook, but although it's a powerful thing that doesn't necessarily apply to all of the marketing activities, such as Digg and personalized Web recommendation engine StumbleUpon, it might be more appropriate Mashable therefore, according to the different purposes of the following recommendations, to have a blog for online marketing user reference.

Customer communication

Facebook:

is currently the most important and open communication portal, enterprises want to guide community interaction through it. Both positive and negative, companies can use it to spread messages and receive feedback from customers.

Twitter:

The perfect push-outbound, which means finding customers by yourself, communicates the message tool, and its customer-focused (inbound, focus on getting the customer to discover) is a quick and easy way to monitor and manage conversations.

YouTube:

Whether entertaining or informative, the film is a powerful conduit for quickly responding to complaints from customers and showing that businesses are social media and the best way to mend reputations when a crisis occurs.

TUMBLR:

The growing number of users and their ability to answer questions make it a potential customer communication unit, and as long as its exponential growth continues, it will sooner or later compete with Twitter as the second largest communication tool.

Brand exposure

Facebook:

Using the page as a character allows businesses to position their brands on other related pages, such as Starbucks on other coffee Lovers ' pages.

Twitter:

Effective brand exposure is not from the enterprise's own message, other users of the relevant comments are really influential, by the back to the interaction, can be compared to other community sites to do more brand exposure.

LinkedIn:

is a great tool for creating personal branding and organizing expertise, so be quick to encourage your employees to build a complete profile to showcase your trusted team.

YouTube:

When people search for your company, the brand importance is second only to Facebook, so make sure that the information on YouTube is frequent and consistent with the company's image.

Digg:

The brand has the opportunity to get a lot of exposure on it, especially by posting the most interesting stories related to the company. Digg is a way to explore the content of the brand, which is a good business, in other places must also be able to mix well.

TUMBLR:

Concise platform plus the ultimate ability to share content, making it a viable brand tool. Gen Y humans are shifting positions to share ideas, so if they are your important target population, make sure you have a strong sense of presence on the Tumblr.

Lead Traffic to web site

Digg:

Even if traffic is reduced, it is still the most consistent generation of viral traffic that can lead tens of thousands of visitors to a single bulletin.

Personalized Web recommendation Engine StumbleUpon:

Social media, which is equivalent to a grand slam in traffic, doesn't happen very often, but once the results are triggered, it's amazing to make sure that the content you're waiting for is a lot more diverse because you don't know when you need to get millions of of the stumbleupon from the top.

Search Engine Optimization

Flickr: The search engine is indexed to a large extent, and the link and page rankings are spread, and it is also a major part of the search for Google and the Bing community, and the more people like photos, the more likely they are to be seen in their friends ' search.

YouTube:

It's a great place to build links back to the official website, because the movie is sorted very well in the search engine. YouTube channel is a textual research, can be some good exposure and search engine optimization to return to the brand's excellent pipeline.

Digg:

Even if the business story doesn't get hot, it can quickly get your pages indexed, and if the story gets hot, Digg may be a way for bloggers to notice and link to your best website.

StumbleUpon:

Corporate stories would be great if they could appear on the first page of their logo. Because of the number of users in the StumbleUpon, many people will find your story and link to it, and even if just to satisfy the vanity search, your profile page ranking will be very good.

TUMBLR:

The nature of its blogs has a high potential for building links, and it is also pretty good in its search engine rankings.

The social media recommended here are mainly for the United States, so of course it cannot be suit, but the choice of logic can be used as a reference, so no matter to which country, can make a clear choice.