How to cling to a user who first visited your site

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We all know that the purpose of building a website is to attract more users to visit your site, looking forward to their traffic day higher than the day. But now many sites in addition to their own access to no other real clicks, or traffic has reached the bottleneck. So what can we do about this? Here I would like to tell you that the solution is to enhance the user experience, as long as the user experience good, then your site can be in good direction.

The so-called upgrade user experience is able to cling to the first visit to your site visitors, once again to win their return visit. And we plan to promote the way also must be targeted to carry out, otherwise their own efforts to pay will bring their own disaster. So how do we classify, select and pinpoint users?

First, analyze the target group of your own website

First of all, optimize their own web site to pass information to who to catch, to different target groups to determine the promotion of media, the medium is clear and then further determine the promotion channel.

Second, analyze the existing user behavior

When through the analysis of the target group of their own site and a little promotion, it will inevitably drain a very small part of the visitors, then in these visitors to fully analyze the behavior of these users, so that we make the next step of planning, then we want to analyze the user what behavior?

1, how about the existing information desire of our website?

2. How much is the value of our website?

3, the overall layout of our site is not so annoying?

4}, is the value of our website content satisfied?

5. What are the conditions for our website users?

Third, the amendment is insufficient, classifies the website user

First-time visitors: The overall layout of the site visual impact, Web site is the most important factor to determine whether in-depth access.

Knowledge-seekers: knowledge of the content of the site must be very high value, for such people want to stick to the extension of information to do enough.

Information collectors: It may be a simple acquisition, or it may be true to share your high-value content.

Website fans: Every good site has more or less loyal followers, and these followers are a decisive factor in the promotion of your site's value and fame.

Third, the full implementation of classification, enhance the user experience

Extension and distribution of reasonable extension content

Home-List-content page, to do each section inside the content is very strong, like Baidu Encyclopedia so that every one may cause users to be puzzled to do the comments.

Often do some activities to deepen the viscosity again

I think most of the above Taobao bought something, but sometimes we do not want to buy the impulse, but this time Taobao suddenly did some promotional activities to the Force. The price of the force prompted you to use Taobao again to buy things, which greatly increased the user's viscosity on Taobao. So, so does the website.

Enhance the reputation of the website brand again

We all know that we do the site is to rely on search engines, but a successful optimizer is the follow-up no longer with the help of search engines can also bring very good traffic. This is because his website brand reputation is more prosperous, has many loyal followers he. Therefore, even if the search engine occasionally caused by the ranking disappeared, then he is not afraid.

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