How to develop a professional enterprise Web site (ii)

Source: Internet
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Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

-----Design----





>> establish a clear and Easy-to-use website navigation





in the development and design of the Web site, this is also a key factor to consider. The navigation system should maintain the clarity and consistency of the structure. Make it easy for visitors to browse through the site and easily find what they're looking for. Put the navigation menu on either the left or the top of the page. At the same time in each page below also put on the navigation bar can also reflect the humanization of the design. This is to a certain extent to facilitate visitors to the site browsing. We recommend that it is best to create a template, and preset the contents of the navigation menu in the template, important links can be placed in the navigation menu, so as to ensure the overall consistency of the site, not only to modify the extremely convenient, but also will not confuse visitors.


>> establish high quality and rich content





-too-fancy pictures, animations, etc., or pop-up (pop-up) or "Stealth pop-up" (pop-under) menus.


-Music played automatically. You should give your client the right to decide whether to listen to music or not.


-Automatic Website click Counter. Like "You're the 1150th visitor" thing.


-do not put date and time marks on the site unless your site is updated daily or at least once a week.


-the background is as simple as possible and avoids complexity.


>> provides sitemap/
search function




Web pages more than 15 pages of the site should be set up a site map or provide the corresponding online search function, which not only greatly facilitate the visitors to the site information to find, but also ensure that all important pages can be successfully retrieved by the search engine. Also note: According to Google's relevant regulations, a page of links must not be more than 100. If there are more than 100 links on the Site Map page, you need to split the page into multiple pages.





Factor II: Speed


>> Guarantee Website Speed





is to ensure that customers can access the site at the fastest speed. We live in a high tempo era, no one is willing to wait, the Internet is no exception. Although the Internet speed has been a qualitative leap than a few years ago, but in fact the technical progress is faster, also can not catch up with people's request. So don't try to challenge your visitor's patience. The Web site opens at the speed of a dial-up link for visitors to be able to open your site within 10-20 seconds. This requires that the home page should not be larger than 50KB.

There are a lot of factors that affect the speed of downloading a webpage, including a lot of pictures, special effects and
. You can optimize the picture, or use the picture as little as possible. Special effects should be enough. If you want to "glare" your site, suggest a maximum of one or two special effects, those dazzling pictures and icons will often distract visitors to the content of the site's attention, if the download speed of these pictures more slowly, it is likely that visitors can not wait for them to completely open the patience.





Factor III: Price


>> clearly state all charges items





clearly shows that all charges are often able to increase customer trust in the site and product.


>> Guaranteed Price Competitive





Network is the fertile soil of free information, but also the paradise of the buyers. As an online marketing, we must provide competitive prices for our products.


three. Other precautions


>> Compatibility





Company's Internet Explorer. All two companies offer free download services. Make sure that the site is displayed properly at least in both major browsers.


In addition, in addition to Internet access through the computer, with the development of science and technology, all kinds of internet channels are endless, such as PDA, mobile phones, car monitors, and even watches. Therefore, it is not difficult to imagine that in the near future, the site's compatibility considerations will occupy an increasingly important position.





>> font and size





text content should be used to make visitors feel readable font format, and font size should be appropriate. It is best not to use cursive body or italic character. "Arial" and "Verdana" are the two fonts recommended for English content.


>> Screen resolution





should consider the different resolutions that different users may use, and try to make the site invulnerable to all the most commonly used resolutions. In addition, the horizontal scroll bar is not very convenient for visitors, so it is best to avoid using it.


>> appropriate link settings





to make it easy for visitors to browse through other Web sites and still have access to your site after you close the window, it's a good idea to set the link to click on the link and open a different window. In addition, some systems tend to "user access before the display as blue, user access after the red sauce" as the default link color settings. If your link is using the default settings, and the layout is a deep background color, you should pay attention to the link color set to light.
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