How to develop website optimization programs fly!

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How to develop a good website optimization program?

58 Website Directory that the website optimization program should have two parts, part of the site development process, part of the site SEO optimization program. In fact, the two are mutually reinforcing and not completely independent. The following is a brief analysis of today's theme under these two sections.

First, the site development process

1, clear theme

In fact, whether you are a business station, personal site and even the traffic site, the initial establishment of the site you need to find a point, clear their own theme, point to point to plan the entire site, which is somewhat similar to do Taobao, pre-find a single product, , The general process is to do a good job, go slowly expand, and finally woven into the network.

2, choose a suitable domain name

Domain name is essential to do website, do not blindly choose the domain name to follow suit, such as the recent digital domain is fire, no matter what you choose to do a digital domain name, in fact, there is no need for this one is expensive, in a good digital domain name nor Good looking, select a theme as much as possible, watching the pleasing to the eye on the line, select the domain name play is really creative, do not say here the age of the domain name, the record, the suffix of the relevant content, different industries choose different ways.

3, to determine the site interface and internal structure

This section we should be clear how many sections of the site construction, a few sections, and the link structure, sections and sections dominate the entire site content, these identified, for the future to collect some of the keywords, a clear direction, and the link structure directly affect The spider's crawling, the site's internal weight distribution, as is the tree structure, flat structure, we can choose the appropriate situation.

Second, the station seo optimization program

1, competitor analysis

Analysis of competitors, you can quickly master each other's site optimization strategies, and related optimization resources, but also to our own seo planning provides valuable advice, we can pass, the other side of the site included, keyword ranking, outside Chain, chain, site internal structure, a comprehensive diagnostic analysis, learn from each other.

2, keyword selection and deployment

The key words of this talk include the target keyword and the long tail keywords, there are many ways to collect and sort the keywords, the number is not particularly large, with chinaz webmaster tools, inquiries on it, and then a reasonable allocation of these keywords In general, we compare the core keywords we assigned to the main directory, and even create topics, while the long tail keywords can be equally divided into the relevant section of the plate.

3, the station structure details

Breadcrumb navigation settings, the establishment of robots.txt, url standardization, the title of the set, the picture of the alt, as well as internal links nofollow label reasonable allocation, in particular the label H1, H2, H3 allocation, page key word density adjustment , 404 pages, and the establishment of sitemap. We need to carefully plan these basic parts.

4, foreign chain construction and social media

The cost of construction outside the chain is actually a gradual decline, mainly due to the emergence of a large number of seo studio in recent years, we only have to find them at the right time and place, the general construction of external links include: Web Directory Submission , Web favorites, web site navigation, forums, blogs, video websites, yellow pages, soft articles, classified information, code sharing, and social platforms such as Weibo and WeChat.

Summary: This article through the 2 most of the above outlined, how to build a website optimization program, non-exhaustive, for your reference!

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