How to discern whether the website Alexa rank is real

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Many advertisers in the site ads, pay more attention to the site Alexa rankings, that Alexa rankings can be more comprehensive counter should the comprehensive strength of the site. But the industry webmaster are very clear, the site Alexa rankings can be through a number of technical means to achieve the effect of the brush rankings, some services even claimed to brush the number of names on how many. When we need to promote their own web site or services need to put ads, how to identify the target site Alexa rankings authenticity? To this end, I share some of my views, hoping to find some Alexa truth.

1. Website type and audience. The type of site determines the site's audience, the different audiences may directly affect the Alexa ranking effect. We all know that the Alexa rankings of the statistical premise is mainly to install the Alexa plug-in as a reference, and then statistics to the first-hand data of the plug-in, the equivalent amplification finally produced Alexa rankings. For general it class, Webmaster class, Design class, download class website, the service of the audience is generally it practitioners, such users install Alexa toolbar users as a whole, compared to the average netizen is more obvious advantage. So on the premise of the same number of users interviewed, this kind of site than other categories of the site rankings are much higher. But the general entertainment nature or portal, the Life Class website, if has the high rank, its user accesses the cardinal number to be higher than previously said website type to be many times. So, when we look at the ranking of a website, we should first pay attention to the type of the site, because the type of the site to a large extent determines the likelihood of the site ranking.

2, the actual site data. Relative to the webmaster, according to the actual performance of the site operation of some data, can easily identify a site ranking authenticity. These data mainly include: the number of Web site content, domain name, the length of the site, the total collection of SE sites, the number of columns, the number of two-level domain name enabled, se daily Collection, se Weekly collection, the number of backlinks, website PR and so on these data. The data can directly reflect how long the site was operating, whether it was operating continuously, and how large the operation was. Believe that if it is a time not long site, in a very short period of time to achieve a higher ranking, if not a special means of promotion, then it is likely to be false Alexa rankings. In short, Alexa ranked relative to the present is a more formal, more reference data, can be more accurate measurement of a site's comprehensive strength. And we mentioned above some of the data, is actually a website comprehensive strength of the data reference, a total weight of the response. Therefore, the two should be matched, consistent, so, if you need to identify the authenticity of a site ranking, the above data query can bring you a direct feeling.

3, search engine rankings. When carrying on the advertisement of the Cross-industry website, it is very difficult for us to have the overall grasp of the website of this industry in a short time, including which do well, which do not good, Word-of-mouth. In such a premise, we must trust the search engine, believe that the search engine to distinguish them. So, when we look at the target site, the better way is to search the site's key words, look at their performance and ranking in the search engine. With the help of search engine ranking system, we can accurately identify the site in search engine weight status. For a site with a high ranking of key words, we should believe that from the search engine will pass a lot of traffic, from the side of the site to identify the authenticity of traffic, thus inferring the authenticity of the site rankings. Of course, the choice of key words, but also need to understand the key words of the degree of competition, and stability, for this reason, we may be in a longer period of time to target the site to observe, so as to accurately identify the strength of the site.

4. Third-party tool detection. Search engine and Web site related data, only from a latitude to understand the relevant situation of the site, if we need to know the details of user access to the site, we can actually refer to Third-party tools of the detection data. For example, Alexa itself is a very good testing tool, can give us the desired effect data. For example, the Alexa search analysis, can be more accurate to find the site users search keywords, see the user search key words are consistent with the site's main content, determine the site's professionalism and the authenticity of traffic. Second, the user's click Stream data, can be more accurate response to the user is through those channels to access the site, is Baidu or Google or other navigation flow, can be very accurate inquiries. Finally, the amount of page views per person, is a very important reference data, we for a website content quality and website stickiness have a more clear judgment, we based on this judgment and the site actual Alexa data per capita page traffic volume compared, if the difference is not very large, we think that the site's Ranking is true, in line with the real situation of the site, and if the Alexa data per capita page flow is too large, seriously beyond our own site to the degree of stickiness assessment, the site's ranking is certainly a problem.

Alexa rankings as a long-standing and by the vast number of investors, the industry's affirmation of the statistics, I believe that in terms of authority and fairness, are very good. may be some webmaster in the gradual denial of Alexa ranking rationality, but believe that any statistic data are not decided on the real side, the reference data is originally for our identification to provide some reference basis, and based on these data with our own experience and knowledge, I believe we can have a pair of discerning the eye of the site. This article copyright belongs to it bubble Hall-it practitioners Home www.3ppt.com webmaster All, welcome reprint, Reprint please indicate the source.