How to do SEO and bidding rankings

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Attention to webmaster Network for some time, often to the top to see some of the internet marketing articles, feel learned a lot of things, so also want to talk about their own experience.

In fact, for the website, I do not have too much experience, just in the company is responsible for this piece of nature requirements to understand some professional knowledge. We did Baidu's PPC ads and Google's ranking ads. For Baidu, relatively to be familiar with some, because before in Baidu has done marketing business personnel, for bidding ranking naturally easy to get started, inside details also more understand, want to share with you.

About keywords, be sure to understand the customer needs of your site, they will use what keywords to find your site, master these keywords will be written after the title and description, remember Baidu CEO Robin Li in others said the title and description is very important, good title can attract netizens, A good description can improve the quality, thus affecting the keyword ranking price, note that Baidu's ranking is determined by the comprehensive ranking index, the comprehensive ranking index = quality * Bid Price, quality is said above, so if your keyword title and description are written, you can get a lower price by the top ranking. In the keyword when I was very like in the title and the description of the work, the final effect is also very obvious, the previous 4K to reach the flow of 2K more than the same can be achieved, the excitement of the special feel a unique sense of achievement.

For SEO, that is, search engine optimization, here to say, Baidu search engine favorite site: Baidu like simple structure of the Web page, with complex structure of the Web page may not be able to successfully login Baidu. When designing a Web page, try to:

1. Add the title of the homepage to each page, we suggest that you use your website name or company name, the title of other pages is related to each page content, the content of different pages do not need the same title.

2. Do not make the entire Web page into a flash or a picture Baidu is by identifying the source code of the Chinese characters to understand each page. If your entire page is a flash or a picture, Baidu can not find Chinese characters in the Web page, it may not include your Web page.

3. Pages that do not redirect redirects may not be easy to log on to Baidu.

4. Do not use frame (frame structure) in Web pages

5. Do not use overly complex Java script in Web pages some java script content is not visible to search engines, so it cannot be identified and logged in.

5. Static Web page can be more smoothly login Baidu, dynamically generated pages are not easy to login Baidu

If the URL of the Web page contains ASP, and other dynamic features, Web pages may be considered dynamic Web pages. • If there are many pages in the site must be made frame structure or Dynamic Web page, then we recommend at least the homepage to make a simple page, and on the site of some important pages, in the home page plus links.

6. Do not cheat on the search engine, cheating website can not login Baidu, even after the login may be deleted at any time. Cheating website definition, cheating on search engine, refers to the behavior of cheating search engine in order to improve the opportunity and rank in search engine. The following behaviors may be considered cheating:

In any location in the source code of the Web page, intentionally adding keywords that are not relevant to the content of the Web page;

In any location in the source code of the Web page, intentionally massively repeats certain keywords. Even the keywords related to the content of the Web page, intentional repetition is also regarded as cheating;

Add the hidden text that the search engine can identify but the user cannot see in the Web page. Whether using the same background color text, super small font size text, text hidden layer, or misuse of the image Alt and other methods, all belong to cheating;

Intentionally creating a large number of links to the behavior of a Web site;

To the same Web site, so that search engines and users access to different content of the page (including the use of redirection and other behavior);

The definition of cheating is for Web sites, not Web pages. Even if only one Web page cheats on a website, the site is also considered cheating;

There are links to sites that cheat websites, and joint and several liability, will also be considered cheating (but, cheat sites on the link to the site, not cheating). Cheating website Harm according to the website cheating situation, will be subjected to different degree of punishment:

A minor penalty is that the system slightly reduces the ranking of the page when it gives it a ranking;

The more common penalty is cheating on websites where some keywords (or all keywords) rank below any other site;

Tougher penalties for cheating and the consequences of particularly bad websites, will disappear from Baidu;

Specifically, including malicious code or malicious plug-ins, such as users of the extremely objectionable content of the Web page, although not cheating, but as long as the user complaints, once confirmed will be Baidu refused to include.

The above is just a little bit of my experience and professional advice to me, I hope to share with you

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