How to do well the link strategy in SEO

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The internet is made up of tens of millions of web pages, and the Web page can not be ignored is the link strategy, a stable link strategy for search and search to cause optimization is very important, this is as Seoer must master the basic knowledge. Pages that are not optimized can be difficult to display in search results, and are difficult to achieve higher levels of presentation. Therefore, many enterprises have to adopt a reasonable SEO way to the Web page more than show to the user. Search engine spider crawl must rely on a number of links to complete the indexing process, so gradually get a lot of web pages stored up for the later sorting process. Visible SEO process, link strategy is very important not to ignore the link.

Inbound Link Strategy:

SEO mainly includes station optimization and station outside optimization, therefore, the link strategy must be a double grasp, and the site link strategy is mainly to grasp the structure of the Web page link, the site at the beginning of the design, must be a reflection on the structure of the Web page to reflect the speed of the general small Web sites, such as: blogs, logs and other suggestions to use Easy search engine spiders crawling. and large web sites in the structure of more complex, in order to facilitate the unified management, the regular use of tree link structure model, such as: social networking sites, community forums. The link structure of the Web page needs to focus on navigation, column page, list page and content page link layout, so that as many links as possible to show the search engine index, so that more users click to read.

Web page structure links are fixed at the beginning of the site design, however, the gradual use of the site will produce more links, and this part of the link is also very important. At this point we must consider inserting links in the content to facilitate spiders better indexes. The link pattern in the content needs to focus on wide nets and concentrate on fishing. Let spiders more crawling links, to achieve the weight of the targeted and centralized, in the process of optimization to achieve less effort.

Outbound Link Strategy:

The key point of the outbound link strategy is the construction strategy of the outside chain, the contents of the station and the outside of the station are equally important, which needs double optimization and cannot be ignored. Outside the chain construction strategy needs to pay particular attention, especially grasps the outside chain construction seven felonies: the diversification, the centralism, the balance, the correlation, the accuracy, the high quality sex, the human nature. Through continuous practice and data statistics, and then the use of authoritative tools for reasonable identification, from which to accumulate experience, enhance the ability to judge, improve the individual industry competition.

Outbound links need to be sustained, slow to carry out very important, not to rush. Often a lot of seoer will enjoy a moment of pleasure, to take a black hat seo behavior of a large number of purchase links, whether it is product page or home, this often come fast, also go fast. At present, Baidu search engine in the purchase and sale of link recognition has also been more mature, not to take a chance to try, may lead to more serious consequences, less effort, attributed to the loss.

Thinking Summary:

The most important factor in the search engine ranking mechanism depends on how many links are available to your site, the number of links in the page pointing to you, this is undoubtedly the search engine voting mechanism, but also must look at other people click on the number of links to determine the popularity, the greater the degree that the link more valuable, The more effective the display.

Article Source: Shenzhen website production http://www.szfangwei.cn/, author: Yang Nan Strong, reproduced please indicate the source.