How to effectively ensure the effectiveness of links

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Preface: As we all know, friendship links can increase the site's external chain, but also can improve the site keyword rankings. On the internet site so much, almost every site will do some friendship link exchange, so we must be very familiar with it, how to choose the right site for their friendship links? How to effectively ensure the effectiveness of the link? The following Yang Wanwei summarizes several points:

What is a friendship link

Links (link exchange) are links to each other on their site. Must be able to find the Web site and the name of the site in the code, and browsing the Web site can display the name of the website, this is called friendship links. Popular one talk is 2 sites in each other's home page plus the other side of the site's keyword links

Friendship links in the chain is the highest weight of a way, so do a good job of friendship links

Second, the advantages of the exchange of links

1, enhance the PR value

Believe that friendship link friends are clear to do high-quality links can enhance the PR value of the site.

2, improve the High keyword ranking

Links in the chain is the highest weight of a way, when your site weight is high, search engines will pay attention to your site.

3, increase the exposure of the website

In other sites to do links, especially with industry sites or large sites to do friendship links can increase the exposure of the site, perhaps also to bring a lot of traffic to the site.

Iii. the principle of exchanging links

Since the exchange of links can bring the advantages of a lot of, then how to do a good job of friendship links to change it? The following is a brief explanation of the principle or standard of exchanging links

1, relevance

With their own industry-related types of Web site exchange, especially now Baidu to combat the purchase of links, we must pay attention to and their own line to the relevant types of site exchange links.

2. High PR value

Webmaster tools can be used to query the site's PR value, as far as possible to find PR value of the site Exchange, or with its own site PR the same site exchange.

3, Alexa ranking

Alexa rankings, the representative can obtain the amount of traffic, the best to find and their own ranking is not too far from the.

4, High weight Baidu

Baidu weight High, Baidu is not the official weight value of this argument, but Baidu weight can be through the site snapshots, included, and the said seconds may be reflected.

5, Site Snapshots

Site snapshot update date, such as the day, overnight snapshots of the best, some industry or enterprise site snapshots are weekly this is also normal.

6, the website normal update

Also want to see if the site is someone to manage, the content of the website is updated, Baidu or Google are like to have original content update site.

7, included quantity

Included more on the search engine like the content of the site will be high weight

Tips: This article by Yang Wanwei Original, I mainly engaged in Network marketing promotion work, I blog http://www.yangwanwei.com, please keep this copyright information reprint

How to quickly and effectively find links?

1, through the forum links

Friends in the forum can be posted by Friendship Link section, the site domain name, included information, requirements are listed to wait for the relevant appropriate contact for Exchange links.

2, through the Friendship Link Exchange platform

Now the relevant Friendship link exchange platform There are a lot of people in the chain of friends in the exchange of links, Baidu can search "friendship link platform" out of a large number of platforms, to do is to register and then improve the Web site, requirements and so on can be.

3, through the QQ group

Search through the QQ group to find a large number of exchange links QQ Group, add in to publish their own web site situation and requirements can also be related to their own web site forum to find the relevant QQ group to join.

4, analysis of opponents website

Through the analysis of the opponent's website, see he and which sites to exchange links, then we can also contact the webmaster or administrator of these sites.

Five, the exchange of links to the points of attention

Exchange friend chain, say very simple, perhaps a lot of people just simply think: add friends chain do not add! Then you can see your link address on the home page, OK. In fact, the exchange of links is a lot of attention, the following analysis to be aware of the matters

1, do not and garbage site to do friends chain

What site is a spam site? You can ask the mother. Why not to be a friend of the chain? The garbage site survives a very short period of time and is generally built to make quick money in the short term. Perhaps its collection is very large, but we must pay attention to its article, content is original? This kind of website generally is collects the content of each big website to publish. Advertising, user experience is very poor, its weight imaginable. So for the healthy development of their own website, away from the garbage site.

2, JS friend chain

Baidu Spider is not crawl JS link, so, if you want to exchange friends chain of the site, the link part is JS, please stay away from this site, search engines can not crawl, it means that this link is invalid.

3. Too many export links

His site's export links are too many, even if the PR7, if the export link in 200, that can pass to give you weight basically nothing, if: the website 1Pr value is 4, his friendship link only 10, that this value is quite high, the website 2PR value is 6, but his link is 80, that relative to such website, On the exchange of weight obtained on the relatively low, then we chose the site 1 such a site, the general corporate Web site in 30-40, if the 50-60 to do not have to exchange.

4. Inner page link

A website, the most weight of the Web page is generally the homepage, so under normal circumstances, friends of the chain to do the homepage of the site. Inside the friend chain, someone is doing so. However, the weight of the internal page transfer will be very low, can not achieve the desired effect, so under normal circumstances, the enterprise station or other types of sites, will not go with other sites within the exchange of friends chain

5, do not do illegal, cheating website friends chain

Illegal, cheating site, even if not by K, later will be erased. So, in order not to compromise their own website, away from this kind of site friends chain

7, pay attention to Nofollow label

For this label understanding, can refer to Baidu Encyclopedia: NOFOLLOW. The explanation is very detailed, in fact, the main function is that when the code to bring this tag, this tag will not be tagged content by the search engine crawl. In other words, when we make friends chain, we must see whether the friend chain part has nofollow label, if there is, then please leave this website. The weight is not passed when you add this label

8, the friend chain can not be in the framework (frame)

If the friend chain is part of the frame, it is recommended not to change the friend chain.

9. Do not cross link with website

Exchange of cross links is mainly to enhance the new station PR value and optimize the site or channel, so the other side will ask you to link one of his new station, and he will correspondingly with a high weight site link your station. The result of this practice is because he used to cross connect the station to take more of the export chain, your station basically can not be divided into what weight, this is contrary to your Exchange friends The original intention of the chain. In addition, to prevent the link with the factory, SF Station Exchange, the former is because it will give you a bad impact on the station, the latter is because such stations are not very popular with Baidu.

Vi. Exchange links should be gradual

Exchange links is a step-by-step process, do not be quick, new station the best early exchange, to pay attention to the link to increase the speed of friendship, the most reasonable is one weeks two or three links, corporate web site can generally have more than 30-40 to the left of the friendship link that is almost.

Summary: Friendship links in the chain is the highest weight of a way, so do a good friendship link, want to do friendship links is not the same simple thing, to respect the friends for the principle of friendship links and to ensure that attention to the matter, the exchange of links is a step-by-step process, do not be quick. Friendship Link exchange expensive in insist, don't take it as a short time of the incident, and then regardless of, and then every week in time to inquire about the status of the link, see whether the snapshot in time to update, include the increase in speed, and the number of outbound links, More attention should be paid to see if there is a link by K or down the right and was punished by search engines, this particular need to pay attention, because it is likely to implicate your site.

Author information: Yang Wanwei, Network marketing staff to push a student. Want to see the author more articles please login www.yangwanwei.com, new network Marketing Communication Group 43174997, Welcome to join.

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