How to face the search engine down right

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently this time due to several friends of the site continuous problems, was Baidu to drop the right, or even blocked. I do not understand the problems that arise. These friends did not carry out malicious cheating, optimization is also very normal, what is the cause of these problems? I have analyzed the phenomenon of Baidu. This question stands in the SEO angle to think, mainly is the website oneself reason. A web site may be prone to similar problems because of the irrationality of the structure. So how to improve the weight of your site on the search engine, or how to solve the right to drop or stop the problem? Today we will discuss the study with you through this article.

For the emergence of the search engine on the site down the right (search engine closed the site of a page, or reduce the amount included, this is what we often say the right to drop) or seal the station (search engine does not include the site, or the site in search engine all pages delete) problem, mainly in the site itself Just now said that the two friends are from a website designer, the website uses the program basically is same. The problem is basically the same, Baidu only contains the homepage of the website. And Google has good results. To solve these problems is basically to improve your site in the search engine weight, so that the search engine to recognize your site.

I've summed up about six questions.

One, the fine code many websites all for oneself page's beautiful gorgeous, in order to achieve some complex functions and use a lot of cumbersome procedures to control, and in the deployment of these programs, very do not pay attention to the neat nature of these procedures, often without any principle of random insertion, which will make the search engine very confused, There is no train of thought. So in order to search engines can be better included in your site, please give up those fancy or some not practical features it.

Second, the structure of the site structure that is the overall framework of the site. The two friends just mentioned, in order to achieve some online functions, a page appeared six IFrame. Although search engines are progressing, Google has avoided the problem, but Baidu still does not like the presence of an IFRAME page. For the internal link of the site, we must be in clear understanding, keep the link unobstructed, as far as possible do not appear dead chain bad chain situation. For a dead chain problem (if it is your own server), you can redesign the error message. Regularly use Google Webmaster tools or Xenu to check your site.

Third, the quality of the site should have a certain quality, if a Web site can not provide users with valuable information and content, will be greatly compromised by search engines, search engines are also very focused on site content, page quality, internal links, external link quality and the quality of the site's final page. Content quality, I have also written a lot of articles, for website optimization, I personally think that the quality of the site content in the optimization occupies a large proportion! Since the content is very important, how should we create quality content? Search engine read the article can only separate the content of the page, index, And then through the word segmentation and other technology to compile the contents of the machine.

Then the user uses the engine search related keywords, the search engine provides content. According to its weight, uniqueness of the page site or related pages in advance or back, to show the user. So for quality content, try to use original content. Everyone's way of writing is different, the expression of the word form, but also certainly different, so as far as possible to ensure that the content of the original uniqueness. Baidu's Bar, know, entry, can be said to be Baidu's several major products most meaningful, these products create a lot of the only independent content, and many of the content is in accordance with the Chinese search habits developed. Can also say that these several products for the major search engines have provided a better content.

Page quality, refers to the final end of the page quality, content is also counted as one. Here I would also like to mention some of the sites have not noticed but very important aspects. Many sites have their own news page, this page can be said to be a terminal page, but the webmaster will forget to add such a page of keywords and some of the most basic meta tags, specific indicators I do not want to say, really should pay attention to. But remember not to abuse.

Search engine progress is reflected in constantly providing users with higher quality content, and will pay more attention to the timeliness of the site, the search engine will be the latest news related content to search engine search results before, especially news search. After this piece is done, you can also bring some traffic to your site, some customers. How to optimize the effectiveness of the site? How to make the search engine more quickly included in my News terminal page? The first thing to ensure that the site in the search engine weight, your site and search engine must have a good "cooperation" relationship. Let spider in time to pay attention to their own website, and even resident spider, this you have succeeded! Mainly through high-quality external resources to hold your site.

The site page itself should pay attention to the code simple, add should be marked, keep good links. It is also important that the name or directory of the news page. Page file name to try to use names such as news071109.html or 071109.HTML, because these files with time representation is an important condition for search engines to judge news. For the topic of search engines are also very like, because he has the uniqueness and timeliness, for the catalogue of topics, search engines are also more like. For content, the use of H1 place must be used, and the key words are bold and so on.

Four, light optimization optimization, you do the site, as long as you want to tell your design staff seo several big principles (the network has a lot of introduction SEO articles, I do not say more here), let him follow these principles to do it. Do not optimize for optimization, this effect may backfire. Also do not accumulate keywords, in order to expand their outside the chain and crazy to add links. I have a lot of customer sites have paid a great price, in exchange for the search engine on the site down the right to find the reason.

Five, practice the internal strength, talking about the internal strength must first say the overall structure of the site, have SEO experience or marketing-oriented website (from the user experience, to the user behavior tracking, and then to the last sale as one of the site) construction people know that the site is not the purpose of beautiful, the purpose is to convert the site's access Let the site efficiency by search engine recognition.

And to do this, the structure of the site is very important. Simply put, the site structure is to let users see what he wants to see, so that he can always find the information and products, and at any time to find your contact details. Search engine, so that search engine can smoothly through the pages of the link to crawl to each page of the site, specific aspects such as the establishment of effective link navigation, so that each page has a navigation function, can facilitate the engine, but also user-friendly. Create a site map that will be important content or catalogue in the map. Use HTML pages as much as possible.

Six, Practice Wei Gong Practice Wei Gong, a website has the perfect structure, has the marketing and lets the search engine highly approbate condition, this is enough? I want to say for sure that it is not enough. Search engine recognition, we also want to make it highly recognized, which requires external links. External links should also focus on quality. If your site is a new site, do not care if your external links are high quality. You only need to find some reasonable structure, there is no deception, there is no excessive optimization of the site to exchange links good.

Because these sites are a certain potential site, it is possible in the future will become a high weight of the site. If your site already has a number of search engine weight, then you choose the external link should pay attention to, you must not be down the right site for link exchange and links. There is also a point, is not stingy with your links, appropriate to some of the low weight, high-quality sites to link. Pay attention everywhere, and when you see that you can publish your own site links, be sure to publish. But do not in those posts full of links to the message, forums and other places published. Add a lot of catalogs, now there are many very good Chinese catalogues, such as good 123, although there are charges, if you can join or join the good. 265 and so on many such directories. Make good use of. Foreign dmoz is also good, if you can join the foreign directory engine can also.

How to face down the right to face down the right to calm analysis, the main problem is with the site itself. So to start from the site, if the site has been down right what should we do? The general descending power is divided into four kinds:

1, the site part of the content reduction;

2, the homepage of the website is blocked;

3, the site external links to reduce;

4. Delete all pages of website.

Site included content reduction, in the face of this problem, our site producers should consider the network internal link whether there is fault, is not the site of too many dead chain.

The homepage of the website is blocked, this kind of problem mainly appears in Baidu. This problem is relatively simple to solve, directly to the server's main header index modified to other pages. or modify the file name of the first page. But the prerequisite for doing this is that the page is not overly optimized.

External links to reduce the site, mainly because your site's external quality of the connection is not high, the search engine to adjust the time will be your external "junk" link deleted. Therefore, we must pay attention to high-quality external resources.

Site All pages deleted, this problem is more serious, the general emergence of this problem means that your site must be a big problem. It could be an overly optimized, possibly a web site structure, and so on. The problem is that you have to restore the site to the original, remove the redundant links to modify the site frame structure. Waiting for search engines to be indexed, generally this cycle will be very long. If this site domain name is not very important, you can consider replacing the domain name, resubmit search engine. (My small station: http://www.ahuali.cn/before a period of time also was K, now normal.)