How to facilitate the user experience of website structure

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Search engine is one of the main channels for users to visit the site, and the site is the bridge between users and enterprises, whether it is a search engine, or for users, must pay attention to the user experience. Only meet the needs of users, the site can show more value, that is, to bring the transformation of enterprises and enhance the image. To do a good job of user experience, the first need to do a good job of the site structure, consider the user's browsing behavior, the better the structure of the site can guide users to the relevant pages, and then reach the site exists in the original purpose. So, what kind of website structure is advantageous to the user experience? On this issue, I also talk about personal experience over the years, I hope to discuss with you and grow together.

1, easy to understand

Good website structure needs to be easy to understand first, especially in navigation design. Many times the site of the audience is more common, for the information is not professional professionals appear, too specialized terminology for the general user know very little, if the use of the words in the main navigation can not play a guiding role. So if you can use the easy to understand the way to elaborate, its guidance will be stronger, prompting users to conduct the next step, really to the public users, rather than "professionals." In the site structure design is to be considered for ordinary users, the use of what kind of text can guide user behavior is the most important, rather than you think the professional "professional", professional is required by the data to speak.

2, convenient

Good site structure must also be reflected in the convenience, that is, to improve the efficiency of users to retrieve information. Take the website navigation for example, how can you make use of navigation to let users find the information they need most quickly? This must also be a lot of web site structure designers often consider the problem, individuals often do in the hospital to do SEO work, the hospital site structure is also more in-depth understanding, talk about the structure of medical web site navigation grasp it, Talk about how to improve the convenience.

For the hospital website, the audience is very clear, that is, patients. For patients, the real concern is to understand the cause of disease, symptoms, hazards, treatment, nursing, and so on, it should be subdivided in the main navigation design, and reasonable display, can let look for symptoms or treatment of patients quickly directly into the relevant pages, such a navigation structure is really convenient. Of course, the other industry's Web site navigation design must do so, the tree-shaped structure to be subdivided to implement the end-user needs.

3. Multi-Guide

Many times the user's needs are not able to make the site owner benefit, the main reason is the lack of necessary guidance or more guidance. Why do you say that? or from the hospital site structure to talk about it, we should know that one of the methods of hospital marketing is activity planning, activity planning is of course the line with the line of mutual cooperation, and the line on the need to grasp the site, the site must be the corresponding activities displayed. And for most hospital sites, often only the home page erratic window. Erratic window, users have not eaten this set of hawking, and when the user landing page is another page, there is a lack of the corresponding entry of activities, that is, can not be other multiple-guided role. For good site navigation, needs to be reasonable from the user's guidance, of course, the direction of guidance is conversion rate. Personally also collected some feel good site navigation mode, do you think the following structure appropriate?

Summary：

The purpose of the site is to meet the needs of users, so in the construction and operation of the site must be in-depth understanding of user needs, has targeted the site structure adjustment, especially in the navigation structure is necessary to grasp the reasonable guidance. Of course, grasp the user browsing behavior is very important, must be through the data to speak, there is also a corresponding data collection and analysis tools to facilitate deep mastery, compared to: Baidu statistical thermal Force, CNZZ heat and so on.

Source: Shenzhen website Construction http://www.szfangwei.cn, author: Yang Xiaoqiang, reprint, please indicate the source.