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Long Tail keyword Competition is small, the goal is accurate, the conversion rate is also higher than other optimization way, so much like the webmaster. And know the long tail keyword, long tail, for a website, it is a treasure forever mining, as long as a little effort we can do gold keyword, attracted a lot of traffic. So more and more webmaster began to use this way to optimize the site, but is not everyone has effect? Of course not. Some webmaster hard to optimize the long tail keyword, but the amount of the site is still not on, and even sometimes only their own home page, then what is the cause of this? In fact, the site is included in the decline may be caused by a lot of aspects, the author next analysis.
Novel Method:
I. Use of the digging site
To tell the truth this method is I learned in A5, the effect is really good. Excavation site similar to "embarrassing encyclopedia", what interesting things are dug together, and in order to fight for traffic, these articles are all original, so spiders like. If our site can be their own professional field of the article into the excavation class site, write a bit of literary grace, then the site's collection will be very ideal. However, this method requires us to have a unique perspective on their own field, because the site of the excavation of the editors are netizens themselves, if the article is not readable, then netizens are not buying. However, compared to the later effect, this effort is still worthwhile.
Two. Website procedure
In general, new stations use the DIV program structure, however, in the framework of this structure, the site layout should have a distinct structure code level, to allow spiders in the shortest possible time to catch their prey, which is more important than Div, in addition, we also have to use good site navigation, Gradually guide readers into their own web site, reduce the bounce rate.
Three. Site map and 404 page production
The author makes a new approach to this item, is because in fact many webmasters are not clear what the site map can bring to their site, especially Taobao Guest site, the author can not find the site map, in fact, the role of the site map is very large, it can effectively reduce the workload of spiders, For spiders to provide guidance to all directions of the Web site links, to the greatest extent to improve the content of the site collection. Of course, there are 404 of pages of the production is also critical, 404 of the role of the page is very simple, but the effect is very significant, because once we delete the content of the article, but still appear in the search list, the spider will still go to crawl, of course, waiting for the spider is just dead link Spiders feel that our site is unfriendly to him, the result is that the search engine no longer included or a small amount of content included in the site, so this must be noted.
Four. Key raids
The author here to the Netizen said the key assault, in fact, is the worst, because as long as everyone has time, I still suggest that you can update the content of the site in time, and the new content can cover the entire site, so that some of the pages will not be included, the impact of their weight on the site But when people really don't have much energy to take care of the whole site, we can focus on building part of the column, this time the webmaster can not be lazy, for this carefully-built columns we must regularly update the article, 3 more articles a day, the column is done, not only we released that column will be added, It will also drive the weight of the whole station, improve the home page keyword rankings, increase the total number of stations included.
General Practice:
In any case, the content of the site to keep original, even if the update
The reader may say, this is also a cliché topic indeed everyone knows the content is the essence of the king, but really do this webmaster believe not a lot of it? Every day to maintain their own each column has at least 2 original articles, adhere to one months of our site's collection and snapshots will be quickly upgraded, Do not do two days of fishing three days to bask in the net, site initially rely on the tenacity of the webmaster, only at this time adhere to the content of their own site to maintain timely "exchange transfusion", will get the favor of spiders, to know what search engines do like is original, as long as we stick to our site can be long-term development. Moreover, once the key time to survive, the site will be a large amount of ascension, even if some of the quality is not too good articles will be included.
Two. The website contains the quantity not high, the website static is the key
In fact, the site contains a low amount of phenomenon, we can also take the site static way to remedy, to know the site's direct users, although it is a netizen, but the site's indirect user is a spider, if the site is full of dynamic content, this will make spiders can not recognize, indirectly to the spider expressed unfriendly, This does not have the slightest benefit to improve the website collection. So try to make their website static, even if not static also want to do a pseudo static, the site once static access speed will be accelerated, static web search engine will be more like, the site will also increase the amount of. But the need to remember is that the site can not be all static, if so, our site may be down the right, serious will be K station.
Three. Link Building
1. Introverted
Reasonable inside the chain construction will let our website user experience improve, and spiders in the initial stage of our site will not be all digging our website content, but through one after another within the chain gradually crawl site content, we have to try to put the latest things on the homepage, so that can effectively attract spiders, not only increase the amount of site collection, It also makes our pages well ranked.
2. Outer chain
The author has done a website before, the amount and rank are not ideal, later, because of their daily update content, but included in the situation is not ideal, after the author spent a very long time to build more than 40 home links, on this basis to do the construction of the chain and the content of the timely update, this solves the problem. After the site's collection and the previous thought than is soaring, that day to remember is an increase of 7200, can make me happy bad. However, I remind you that the exchange of friends when the chain can not only value the quantity, quality is something that should be guaranteed. It is best not to and the weight of a very high site to build friends chain, the effect is not obvious, or the same industry's website friend chain most useful.
The above is the author of a little experience, in fact, the content of the king, our site to quickly improve the collection, so that the article reached the ideal state of the second, the key is to work more on the content. This article for home cooking Recipes Network http://www.jiacaipu.com/Write, reproduced please indicate the source, thank you.