How to open up the internet about the idea of micro-enterprise building station

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At present, China's micro-enterprises after years of development has become an important force to promote national economic growth, but in the development of micro-enterprises still face a lot of difficulties, including shortage of funds, financing difficulties and in the management, market competitiveness of the deficiencies. In such a large environment, micro-enterprises, in addition to relying on government support, but also should enhance their competitiveness, open up new marketing market-the Internet.

Many micro-entrepreneurs think that their business is not necessary for network marketing, in fact, this is a big misunderstanding. The 21st century is the information age, and the largest information media is the Internet, and every day a lot of micro-enterprises that are not good at using the Internet are forced to fail. In order to break through the bottleneck of enterprise development, micro-enterprises should put online marketing on the agenda.

Micro-Enterprise Network Marketing is the premise of the establishment of corporate Web sites, corporate sites are generally divided into portal sites and sales of two sites, the portal is the enterprise's Internet business Card, for enterprises in the Internet propaganda is essential, the sales site is the enterprise expansion line Business Bridge.

So where should microenterprises start? Most micro-enterprises do not have the technology they need to build their own web sites, but companies don't need to worry about it, and most host companies now offer free services to create corporate websites. Let us now elaborate on the steps required to build a micro-enterprise station.

Apply for a registered domain name

This is the first step to creating a corporate web site, for micro-enterprises, registering a good domain name helps corporate branding. Here are a few tips for choosing a domain name.

Brand name as a domain name, so that people can search the brand to quickly access the corporate Web site.

Select the most common top-level domain suffix. com,. NET, or. org.

Domain name as short as possible to remember.

Do not use connectors.

Avoid copyright conflicts with some of the existing domain names.

Domain name purchase generally there are two ways, enterprises can be in the host with the virtual host to buy together, you can choose an independent domain name registration company registered domain name, the two methods have advantages and disadvantages, enterprises can choose their own needs.

The advantage of the independent domain name is that you always have the ownership of the domain name, the disadvantage is that you create the site after the need for domain resolution, the domain name of the enterprise registration point to the purchase of the virtual host IP, so that people can access to the corporate web site. The enterprise first needs to modify the NS record at the domain name registrar, point the Domain name server address to the virtual host, and then add DNS records on the virtual host's control panel.

Registering the domain name through the host will make the registration process faster, cheaper, and no longer need to resolve the domain name, however, if the enterprise needs to replace the virtual host, the domain name transfer may be problematic, because the host has ownership of the domain name.

Pick a virtual host

Select the host is also the most important step in all steps, micro-enterprises can not buy a stand-alone server, without management experience, VPS is not the best choice, but the price is cheap, easy to operate, maintenance of simple virtual host may be more suitable for micro-enterprise construction station.

For the micro-enterprise with limited budget, the cost-performance of the virtual host is the most important. and micro-enterprise construction Station initial flow is not very high, so the function of the virtual host is not too high, the choice of virtual host is enough to meet the needs of corporate Web sites. The enterprise can examine the virtual host from five factors, such as speed, stability, security, function and technical support. This mainly involves the hardware environment and basic configuration of the host, the hardware environment mainly includes the data center of the virtual host, hardware firewall, server configuration and so on, the basic configuration includes the operating system of the virtual host, support language, database, disk space, network traffic, domain name, concurrent connection and control Panel, etc. The control Panel is the platform for the Enterprise to manage the website, so its function and operability directly affect the enterprise's management of the website. At present, in the management of micro-enterprise Web site has done better is the host (zhuji91.com), its speed, stability in the entire host industry are first-class level, and in its official blog also provides a large number of Web site construction and website promotion of text, video tutorials, corporate experience for enterprise website The development of online business has brought a lot of help.

Install the CMS program and create a Web site

Now most sites are using Open source CMS program as a site backstage, commonly used for corporate web site of the CMS has WordPress, weaving dreams and so on. Virtual hosts typically have the ability to install these CMS programs with a single key, therefore, the enterprise only need to install a suitable for their own CMS program, installed after the successful installation of its own web site templates to create a site, and in the background of the site management, such as the configuration of site information, edit site columns, management articles, management users.

In order to highlight the characteristics of the enterprise, enterprises can also download Web site templates, of course, if the funds are abundant, can also customize the enterprise's exclusive template.

Record

The website record is a very troublesome process, generally need 10-20 days, and pass rate is low. Domestic host must be successful after the record to publish the website, Hong Kong hosts do not need to record the site can be published. Generally, if the enterprise needs to promote the site in Baidu, then recommend the choice of domestic host, because the record process is necessary, but for micro-enterprises, hundreds of thousands of times a month to promote the cost of Baidu is not cost-effective, so almost without Baidu promotion, this situation can choose Hong Kong host, for the enterprise to save a lot of time costs.

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