How to stand out in the promotion website

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Branding strategy has become the most business in modern commercial society to pursue the highest goal, but historically, the brand of the operation of the case is not uncommon, "volunteer", "stand out" is a very successful example of personal branding, they can give us today is committed to branding strategy brand marketing small and medium-sized website (Enterprise ) Some useful revelations.

Volunteer (Network picture)

In the Qin siege, Zhao face the precarious situation of the state of subjugation, "four of the Warring States" one of the plains of the king of the Emperor's life to the state of Chu for help, at this time, Ping Yuanjun under the Menke Mao's usual obscurity and asked to go with the plain. Ping Yuanjun that Mao did not know the "revolution is not a dinner" of the brutal reality, refused him. But in the end Mao did not only take this opportunity to persuade the Plains Monarch, and finally successfully completed his mission.

This for today's small and medium Web site branding process in the promotion of publicity such examples what can be used for reference to the significance of it?

First of all, Mao's example shows that any time appropriate promotional marketing is necessary, you can imagine, if Mao then do not recommend themselves, then China's history will not only have "volunteered" this idiom, and the history of books in which it is difficult to leave a few words about Mao.

But unwilling to mediocrity of Mao then jumped out to volunteer, is not a momentary impulse, he is deliberately long, he has been waiting for the big scene of the show three years long, he stood up bravely and confidently, facing the plains June doubt also not shrink, finally with his superb negotiation skills a solution to the Zhao urgent, All of a sudden from the obscurity of mediocrity Menke by the plains June Treat as a guest, and successfully squeezed into the Chinese historical books, the completion of the brand-building process, won the peak of their career.

His success can be said to be the success of branding strategy, therefore, Baidu in the "Search Engine Optimization Guide 2.0" in the warning medium and small webmaster: "Constantly strengthen the concept of brand."

Propaganda and marketing if used well, is to create market brand to pry the fulcrum of the Earth (network picture)

Secondly, Mao's example shows that the essence of all publicity and promotion is content promotion, if you do not have the unique content that is useful to others (unique service), even if your marketing promotion technology is again fancy, gives the power, your promotion will not be long--talk about the fancy, the power marketing propaganda strategy, "volunteered" In the Mao is not the culmination, "has" in the play Forcipomyia and song "To eat Fish, out of a car, the old mother has a caring" Feng is typical, but Feng Yu also with their own excellent talent (content) to prove that they are not only through the Forcipomyia and song's Fancy Way "attract eyeballs", more ability.

Baidu in the "Search Engine Optimization Guide 2.0" stressed: "(must) in meeting the needs of users at the same time the appropriate publicity brand."

Yes, publicity and promotion is very important, but must be "constantly meet the needs of users" on the basis of "appropriate publicity" to truly achieve the brand strategy to achieve the desired effect. Because all propaganda ultimately must be settled to the website (or enterprise, product unique content (unique services) promotion above, not from the core value system of the site-unique content (unique services) to focus on, the emphasis on the results of the promotion is to create too much propaganda junk, such publicity for the site (or enterprise The process of branding construction has no advantage, it will only backfire and increase people's dislike. "The only thing left to be poor is advertising" is the heartfelt evaluation of these overly publicized websites (or businesses).

Third, Mao, Feng Yu propaganda and marketing examples show that publicity and marketing is really important, choose a good promotion opportunity, the promotion of content is also very important, but more importantly, we can never forget the purpose of publicity and marketing is what? Marketing is a kind of guidance, its purpose is to guide the majority of people through their own services to focus on, experience, Finally achieve the initiative for their own quality content (service) marketing, in order to achieve this "brand", all the publicity in the process of branding must be based on the "core value system" of the unique content (services) to promote the foundation.

But unfortunately, at present more websites (enterprise) promotion propaganda are "old Wang sells melon, puff" The "Barber Tiaozi Ituge".

Indeed, the sale by Yell is always the truth, do not actively advertise the propaganda will never have more people understand the value of your products (Web services).

If Sui and Feng Yu are always in the awkward position of having to recommend themselves at any time (they "send out the chain" day after day), the spider, oneself question oneself answer), then this must be Mao, Feng Yu of the failure, plain June Zhao Shen of the questioning-"in the Society of the sage, like a bag of awl, cone tip will be exposed to ( Stand out). But Mr. Zhao Shen under my door has been three years, people around you do not have any praise, I have not heard of you, this must be you have no talent for the sake of Sui, Feng Yu and the stream can never face the criticism.

There is no denying that Mao, Feng Yu They are also always lack of promotion, but they cleverly with their outstanding exploits to do more people (including the Plains June, Meng June) voluntarily willingly for their promotion.

Although many of our websites focus on promoting publicity, set up outside the chain Commissioner, Friendship link Commissioner, and other positions, but many times we are completely in the "old Wang sell melon, puff" busy among, simply forget the original intention of the website promotion-website promotion is a long-term through conscious, purposeful self-featured service highlights show, Let more people use your service, identify the process of your brand appeal, it is to achieve the goal is more users experience your service, sincerely for your website services (or products) to do publicity, so that your website services (or products) in a wider range of word-of-mouth publicity, the effect of viral propaganda, this is the real purpose of marketing promotion.

Baidu "Search Engine Optimization Guide 2.0" said: "When the content of your website (unique service) is useful to the user, the user will recommend to others, the recommended form may be various: Instant Messaging tool to send to their friends, in their own reprint forum to recommend, write blog very solemn introduction, On their own website to do links recommend, and so on, then Baidu solemnly remind the vast number of small webmaster-"appropriate encouragement, guide users to recommend your site."

Note that Baidu emphasizes "appropriate encouragement, guidance (user recommendation)"-must be compatible with the unique content system (unique service system) of the website. and Baidu search engineer Lee about pure text links seo meaning of the answer--"This link whether the user or the other site really recommend your site, this recommendation, whether it is valuable to the user" more reflects the current excessive publicity society more people to the corporate propaganda results of suspicion, this should cause all website promotion propaganda ( Not just SEO) People's attention, we really must from the "this recommendation, whether the user has value" to consider the promotion of our website, only the "value to the user" content marketing is a user and Web service provider win results, and only such a site can truly brand.

The marketing is to sell "the right content" to "the right person" at the right time, to this end, Mao has been suffering for three years, in order to in due time to the Plains June marketing himself, Feng Yu is through the bizarre "play Forcipomyia and song" form to attract the Meng June to their own attention. This shows that the promotion of small and medium Web sites can not be "fatigue bombing" mode, and to be restrained, carefully study their marketing efforts to focus on all the marketing publicity, a better display of their own advantages, to create a good brand image, and strive to be like the plains June, Meng June like the industry authority of their own recognition (think, If our small and medium Web sites become recognized as the industry Authority to study, recommend the object will be, and must be their excellent service to prove that recognition is correct.

And, it must be emphasized that, in this long, difficult to endure three years, unwilling to mediocrity of Mao has to bear the unknown, his heart is how painful, but it is certain that he constantly overcome all kinds of pain, continuous learning, accumulation (Feng Yu also), The ability to truly stand out when the right opportunity comes, this is worth more small and medium website ponder, we all promotion really must start from the hard work, really must put all promotion's foundation to let all authority profession personage and the target user Approbate content (service) Foundation.

And, it must be emphasized that even if the branding strategy is implemented, "the world who does not know June" brand effect should not be the majority of small and medium web site pursuit of the goal, reasonably set their own brand objectives, set up with such a brand of strategic objectives to adapt to the unique content (service) system, supplemented by the content of the construction supporting the promotion of publicity programs , it is very important for most small and medium-sized websites. Only such a clear goal, but also perseverance of small and medium-sized sites can truly achieve their own brand goals (this article by Gouyn12 original starting, copyright, Wenzing, reproduced please use the link form to indicate the origin of the article http://www.gouyn12.com/wzyy/260.html).