How to use Weibo to sell your website correctly

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These days do not have to do the website microblogging marketing, met do not know what to talk about. With the micro-blog in the domestic heating up, more and more personal webmaster and enterprises into micro-blog marketing. As with the previous SEO or other marketing, opportunistic people are still everywhere. Brush fans, buy fans, forward micro Bo n a small together with the best means to believe that the webmaster have been used to know. In order to marketing and marketing, forget the nature and purpose of marketing, Micro Bo is not a tool, can only hurt their own weapon. The essence of Internet marketing is still the same regardless of the tool used. Like microblogging marketing, you can think of it as a subscription, your fans are subscribers, and your site content is the object of their attention. Only with the correct concept under the guidance of the sustained implementation of microblogging marketing, your site can achieve the desired goal. So, on the current so impetuous background, webmaster should be how to use micro-bo marketing their own web site? The author combined with their own practice summed up the following points.

1: The official microblog for the establishment of its own website. In the choice of registered microblogging domain name should be as far as possible with the domain name of their own site, in addition, microblogging nickname also as far as possible to name the site.

The official micro-blog profile can be the profile of their own website, Avatar set for the website logo. Set up labels related to site columns or content. If your site already has enough traffic,

And through the Ministry of the record, to Sina Weibo as an example can apply for a website plus v certification, to improve the official micro-bo credibility.

2: "工欲善其事, Prerequisite!", the first step your site must be added to the social sharing button, commonly used such as screen, micro-collection tools are free to use. Providing site visitors with the tools to forward and subscribe is undoubtedly the cheapest and most effective way. In addition, your site can also add micro-blogging gadgets. Take Sina Weibo as an example, click on the account to enter my tool configured to call the style, the code into the appropriate location of the site can be. With the Twitter gadget, visitors can read your latest tweets and click on them to further motivate visitors to become loyal visitors to the site.

3: The use of micro-blog management tools, commonly used free microblogging tools have fun, social management of the Hung Ming, Del Piero time machine, etc., set the time and number of published Weibo. It's usually a 7-point greeting on Twitter every morning, posting Twitter-related tweets every 60 minutes. The last late Amberbo is released at 11 o'clock. The use of micro-blogging management tools is to ensure that the production of content every day, so that fans do not feel that the official microblogging is lifeless, for a long time does not update, the lack of continued attention to the need.

4: The selection of micro-blog content should strive for excellence, as far as possible the site most valuable or more original content to publish. Avoid the Naked advertising language, can not send mass QQ group ads, mail ads bad habits used to micro-blog. Microblogging content can be appropriately linked to guide fans into the site to read the details. Of course, and micro-BO content appropriate map is indispensable, with the map in addition to clear and add copyright watermark, you should also pay attention to file size problems, so as to avoid loading slow and lead fans directly off browsing.

The success or failure of microblogging content depends on the master's grasp, to avoid committing ads for advertising, in order to lead the flow of the low-level error. So, do micro Bo marketing is like love, slow work can out malt.

5: Create a microblogging topic, such as you do is the movie site, so timely follow-up to the latest film information, the film name, film actors and other topics for the topic of Twitter is undoubtedly a great way to attract new fans. Usually the # Topic keyword # is placed in the micro-blog content, so if the topic is just a hot topic, most likely to be searched, and your microblog content is particularly concerned about such topics, so the likelihood of attracting fans attention is greatly enhanced.

6: Take the initiative to find the target fans and pay attention. Find the target fans can search in the microblogging site content for their own keywords. After the target fans pay attention to the letters way or pay attention to the issue of the mutual powder invitation. Early attention to the number of people is generally larger than the number of fans, then slow development in the late, you should reduce the number of attention, keep the number of fans continue to rise.

7: Join the target Micro Group to actively participate in the discussion. Micro-group search through Weibo to join the micro-group application related to its content. In the micro-group to publish content or taboo naked ads, our goal is to attract fans, not for the one or two of worthless IP.

8: The use of traditional marketing tools to increase fans, such as QQ Group, forum signature file directly invoke micro-blog code, e-mail invitations to pay attention. The reason is not to give up the use of traditional marketing tools, is not to do the micro-blog marketing rigid. blindly worship and blindly follow the same but forget the most valuable things, even do a little Bo marketing is futile.

9: Actively interacting with fans. Official microblogs do not blindly content and lack of interactive discussions with fans. A controversial issue can be properly released to induce a fan to start a discussion. This approach is especially suitable for local forums, focusing on local hotspot events, and can undoubtedly improve the number of tweets and comments.

10: For their own website to build mobile version, or to generate Android, IOS, Symbian and other platform clients. Of course, these are free. For example, the Domestic letter box, Appcan and other tools can easily online for their own web site to develop smart phone clients, but also suitable for a variety of smartphone systems, very convenient for social marketing. Using the form of Web clients to further strengthen the base of visitors, this is undoubtedly a marketing extension of Weibo. The establishment of mobile Web site can improve the user experience, we must take into account the microblogging users have a large part of the use of mobile phone clients.

The above list is the website carries on the microblog marketing the most frequently encountered question. Do not seek a comprehensive only practical, webmaster in the micro-Bo marketing should adhere to the right direction, to avoid making the usual mistakes. The key is perseverance, microblogging marketing is not a day to be able to refine. The idea of using unusual means to improve traffic and the number of registered users for a short time is foolish. Flow can also brush, users can also register with the registration machine, micro-bo marketing if you want to play like this, it can only advise you to wash and sleep it.

This article by Ma Jiabin personal blog Original http://www.majiabin.com reprint please indicate the source