How to get to the "embarrassing" Sina Weibo

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Hello everybody, I am xiao Si, today I read an article about "the end of Sina Weibo", I think the writing is good, I also want to write a few points to communicate with you, you know the foreign Twitter? If you don't understand, this article may not be suitable for you to read, you can turn off the window, to find the appropriate article for yourself, Don't waste your precious time here.

First of all, why Twitter is so hot, even the recent foreign well-known light blog Tumblr also to the Twitter, because they all look at the advantages of Twitter, that is, "short, Fast, Jane." No one wants to see the long speech, 140 words or words have become today's people to get friends of the dynamic and some news, friends hair convenience, we see also relaxed. That's the true nature of Twitter.

Sina opened the door to Weibo in 2009, in the first batch, the second batch, has been to micro-Bo officially open, micro-bo play more and more people, more and more functions, but also very complex, so that the new registered, I feel this and the general SNS community is no different, these newcomers on the surface to play Micro Bo, In fact, go to their own community and their own crowd hey, finally, Sina Weibo ads, marketing account is flying, and can not tell which is the zombie powder, which is normal powder, the author of a friend of the micro blog is that attention only dozens of, fans have hundreds of, I carefully analyzed this friend's microblog situation, Found that his fans are zombies, the characteristics of the zombie is, Micro Bo less, more attention.

Therefore, the current microblogging is a pot of large stew, everything, no theme, lost the luster of the time Bo.

2009 Weibo rise, 2010 micro-Blog Active, 2011 microblogging marketing flooding, 2012 confused, 2013 continue to be confused.

As a social networking site, SINA executives do not want to think about how to develop after Weibo? How to improve the user stickiness? For example, the older generation of people slowly because of life out of Weibo, the author love around a lot of old friends of the account disappeared, two years do not update, I can only clean up these friends, moreover, I do not want to pay attention to new people, Because I don't know whether these new people will really play the community, my microblog attention from the original 600, has been reduced to more than 200. Friends are decreasing, for they can increase their relationship.

According to love statistics, Sina Weibo from the second half of 2012, the income slowly fell, this just attracted Ali's investment, otherwise really do not know how to survive, now micro-blog In addition to the original ads, and a lot of Taobao box, the user experience has dropped a lot.

If Sina Weibo is not on the basis of the present to reduce content, strengthen user relations, then, Sina's end is really not far. And in the popularity, you never do the steady Tencent, in shopping, you do not have Ali to do well, even in the media, you do not have the old enemy Sohu do well. Excuse me, do you have anything to compare with them?

In the future of the Internet battlefield, Sina Weibo must be required to change, I think can say a few:

I. To increase the audit strength of new users. For example, a newly registered user who does not log in for the next 30 days, or publishes a microblog number that does not reach official requirements, should close its account.

Second, increase the relationship between users. For example, you can use the micro-letter approach to improve your mobile applications at the mobile end. For example, close friends, micro-friends, and your in-house team developed Micron, should be able to merge the merger, the most important not to distract the user's attention. You have to remember that there is only one person, it is not possible to have a mobile phone installed in your home multiple applications.

Third, the elimination of the hierarchical relationship between users. For example, a strange person sends you a letters, just you set up only allow you to pay attention to the people hair letters, not concerned about the friend can go to your stranger trash to find, you can also set letters content keyword, if letters contains the SHIELDING keyword you set up, the letters do not notify you, directly by the official deleted.

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