How to improve the content of user experience in medical websites

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The article "How to improve the user experience of the medical Web site style article", I focus on the selection of Web sites, Web site access speed, web design and other aspects of the focus on how to improve the medical site user experience degree of the basis, then this article will continue this topic, focusing on the site layout, site content and so on.

1, the homepage layout must have the guidance, manifests the clarity

Most of the target users of the medical site are entering the site with questions, this requires the site's navigation settings clear, there is a certain degree of guidance, the directory structure preferably within three clicks can reach the final page, so that users can find in the shortest possible time the information they want, the page level of emphasis, primary and secondary trenchant, illustrated, Place the most interesting and marketing information of the target customers in the most important place. For example, I focused on the site of the website of Changsha Fang Tai Liver Disease Hospital to analyze. The station navigation bar position mainly places the hospital general situation, special effects therapy, liver disease experts, diagnosis and treatment equipment, such as the focus of the site information, user-friendly click to view the relevant information, the first screen on the left side of the real-time update online consultation question and answer, common liver problems here will be updated in real time, on the one hand, to enhance communication with users, Improve the user experience, on the other hand can attract Baidu spiders to crawl the page. The center of the first screen focused on the hospital's latest activity information and liver disease authoritative therapy propaganda information, the contents of the compact, hospitals, therapies and experts, such as packaging are presented, authoritative and marketing are out, to enhance the user's trust in the hospital, but also to a certain extent to improve the user's conversion rate. And in the right position of the page placed a slide and the function of convenience services button, illustrated slideshow to improve the users of the text browsing fatigue, and convenient fast service channels, user-friendly search for relevant information, and effectively improve the user's search efficiency.

2, the website content as far as possible request original

The content of the medical website as far as possible uses the original content, in order to ensure the content readability, the title setting as far as possible conforms to the user's search custom, uses the question and answer type title to be more easily accepted by the user, certainly the original content also receives the search engine's favor, enhances the article the can use suitable pictures or related information recommended to enrich the content of the entire article, so as to improve the reading value of a single article, but also to allow users to be satisfied with the station to generate trust.

3, the interactive form of the website and the user should diversify

The most important aspect of the medical website to improve the user experience is to strengthen the interactive communication with the users, how to realize the diversity of interactive forms between the website and the users. This requires webmasters to constantly summarize new experience in practice, through the constant study of user access habits and potential needs, to choose the most suitable and most effective way of interaction, The current medical website still attaches great importance to interact with the user this piece, which also makes the network booking, online registration gradually flourished, on the specific interactive forms? I'm still familiar with this site Changsha Fang Tai Liver Disease Hospital to analyze, the station implemented a business through expert online troubleshooting (online booking), QQ Online Consultation, telephone consultation (telephone reservation), online consultation (ask questions) and many other users with the timely exchange of diversified forms, users have any questions as long as click on the advisory icon can be real-time communication with liver disease experts, of course, through QQ, telephone and other means can also be easy to complete the demand. Of course, this is just a small example, at present many medical sites have done this, but the webmaster can not be stagnant, to constantly find new ideas, new forms of interaction to improve user experience.

How to improve the user experience of the medical website? This is also the webmaster has been constantly studying the problem, because the current access users due to the age level, knowledge level and so on have the difference, to the user experience degree improvement and the enhancement also increased the difficulty, this also gave the stationmaster to provide the bigger challenge, must in the unceasing operation site at the same time experience, Constantly expand the new user experience, mining more close to the target audience experience, improve the page's substantive conversion rate of new methods.

Above is my personal to the medical website how to improve the user experience degree of a little idea, I hope that we have more suggestions, common learning and common progress, I believe that, as long as we pay attention to the method, from the perspective of the target audience, we can find more and better ways to improve the user experience, we come together. This article by (http://www.ft120.com/) webmaster feeds!