How to improve the user experience of the online shopping mall

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Many people in the operation of the online mall will go into a misunderstanding, that is desperately to improve their site traffic, but through the flow of money is not online shopping mall's main way of profit, but the need to convert traffic into purchasing power, so for the online mall, improve the site's flow rate is very important! and improve the website traffic conversion rate of the most important core is to enhance the site's user experience, below we say to enhance the site user experience several ways!

One: Website User Login Registration optimization

Online shopping malls want to retain users, it is necessary to find ways to make them your membership, and registered members of the process should be as simple as possible, there are generally three registration entries, the user name and password has been confirmed, but now in order to prevent malicious registration to the website of hair ads, to engage in a mailbox and verification code input box is also necessary, That is to register a total of five items, it is relatively simple, but also take care of the site maintenance and management!

Second: Product collection memory function to be optimized

The website should have related product collection and memory function, if the member is opened at different times, can show a few times before browsing the product, this can greatly reduce the time of the members to find products, in addition to the Member Center also has a store collection function, which allows them to find shops, find products can save time, This is a very good user experience, such as Taobao store management system is done in place!

Three: Browse settings to be optimized

According to our browsing habits of the product optimization, because we open the final content page or product page, we want to be able to open in a new window, so that can be compared with similar products, and the best time to turn the page is open in the current pages, so that you can quickly click, Otherwise open a page to turn off a page, very troublesome, so in the page browsing above also to do according to the user's use habits to optimize!

Four: Customer Order confirmation Optimization

Features on the site everything to be simplified, but security measures can not be less, such as in the user orders to confirm the information on the top should be selected, not to allow users to fill out a lot of useless information, such as what the hukou category, and what social relations a lot of, these are not transactions have any impact, So those who should be streamlined must be streamlined, as long as the reservation such as telephone, name, address on it!

Five: The user to order the optimization

Some online shopping malls once the user has confirmed the order can not be modified, this is a very impact on the user experience, because some people may have to change the other models after the order, so the orders will also provide modify function, of course, modify the function needs to be applied, and not be able to change, Otherwise, you will not be able to guarantee the final correct transaction!

VI: Functional operation to be simple and effective

The page directory structure of the online mall must not be complex, up to three layers of structure, if the product volume is very large, it is necessary to provide online search function, in addition to the Web page to provide a comprehensive navigation page, so that users can quickly get started, not to feel on your site is very troublesome, everything to start again!

Above six in fact just do a good job online mall user experience Several basic methods, there are many other methods that will be in peacetime data analysis and practice in the continuous summary, and make timely adjustments! Source: http://www.51ip.com.cn Trademark Registration original A5 First, reprint please keep.