How to improve the ranking of Long tail keywords in the chain of website

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Many do SEO novice are not yet know what the long tail keyword, here I first give you the basic knowledge:

Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords. Long tail keywords are relatively long, often 2-3 words, or even phrases, exist in the content page, in addition to the title of the content page, but also in the content.

My experience tells me, a website core keyword brings the traffic certainly not than the long tail keyword brings the traffic is big. This is a successful site. Long tail keyword layout also has the optimization influence to the website long tail keyword rank. According to the data, a large web site, there will be 80% of traffic is long tail keyword to bring, so long tail keyword influence is very huge.

There may be some webmaster, know the long tail of the keyword settings, but after the post is rarely to ignore it. In fact, this way is very stupid, here I would like to tell you that the long tail word is not only the early stage of the setting is very important, the maintenance of the latter, perfect the same important. So what can be done to improve the rank of long tail words? I am here to share the following is a perfect site to improve the chain of the ranking method.

People look at the picture above do not know what has been found? Search engines will be ranked according to the most relevant pages of your site. According to the "keyword inurl:www.***.com" This instruction to query, we will be able to discover your site keyword related to a group of articles. But when you think you want to optimize what keyword, you can through the above instructions to find the associated article, and then to add the inner chain. Some people will ask whether these inner chains will take effect immediately. I can tell you clearly not. Because your search out of the article may have been published for a long time, as long as the search engine is also a big update to play the job.

Another method is to adopt the method of program fetching. When we decide to optimize the "XXX" keyword, we build the inner page channel associated with the article on the inner page. Through the program to capture the "XXX" keyword articles, and then show them out, believe that this method uses more people.

Here to remind everyone is that some people like to get a core keyword point to the home page, there is no link between the inside page and the inside pages. This way is very wrong, because the first can not let the long tail of the inner page to provide weight transfer, second, for spiders crawling also does not help.

Another set of inside the chain there are a few details, such as, your inner page title is "Spring and summer women fabric manufacturers." From this title, the main keyword should be fabric manufacturers. We are in the setting of the link, if the entire title for the chain. Then might as well give this anchor text for "fabric manufacturers" bring good results. Because a title more words, will dilute the weight of the main keyword. But if we use "fabric manufacturers" as the anchor text, it may not be clear enough to express the main content of the inner page. Because the most important role of anchor text is to explain, of course, this is for the search engine. But now the user experience impact ranking factor is getting bigger, the search engine is to follow the user to go. There is a problem in this area. Although using short core keywords as anchor text will be good for search engines. But for the user is not very good understanding, then will cause the user does not click. The link weight now has a lot to do with the active degree of the link. So in order to please the search engine and give up the user, it is not a good choice, but if to please users and give up the search engine, it is not successful. Is there a way to have both worlds?

I do so, only to provide you with a reference, in order to please search engine, I take the core keywords as anchor text. In order to attract users to click we can write a guided language behind this anchor text, to promote the user to better understand the anchor text, so click the anchor text to increase the activity of our inner chain to enhance the weight of the chain.

The above 2 methods is my own experience summed up some of the site chain to improve the long tail keyword ranking method, I hope to be helpful to everyone, but also hope that a lot of suggestions.

Article source: http://www.jrtex.com Fashion Fabric Network Reproduced please indicate the source