How to improve video site

Several major domestic video sites are almost the same, from the main interface to advertising to the cloud playback record is also. New Sharp Music view launched the video box, seems to want to do something different. This method does not matter whether he can do it, but through the music vision of this move to give me a question, that is--video site really do not need to do the evolution of product form? In addition to the use of money to buy the copyright, using copyright to build a high threshold to attract users of the group, other options are not? After reading this article, We can have different views.

Video site of the Web2.0 era

In the Web1.0 era, the main way for users to get information is door-to-door web site, from the massive link title and category tag, find their interest and want to see the information. After entering the web2.0 era, many people are more accustomed to obtaining information from meager micro-letters. The great benefit of this new approach to information acquisition is that it is fast and straightforward, and that the user sees what he likes and wants to see, and that junk information is hard to get into his sight. In other words, the way this information is obtained is more efficient.

Let's look back at the video site, do you think it and the web1.0 ERA news portal form has an astonishing similarity? Since people's habits and ways of getting news and information can change, we have reason to believe that people's habits and ways of watching video can change.

Imagine this scenario, turn on Youku, and no longer be a unified home page, but a user-tailored home page. This page has the user's own favorite section, has his attention friends recommend and hobby video. He is looking for the American drama and the video uploaded by the latest video will be in a very conspicuous position-these new videos once uploaded will be through the phone and other terminals to notify users of the timely grab. Open Video The first sight of the ads is no longer irrelevant to their own, it may be tailored for the user, the user complete reading or even click on the probability of advertising increased. Even this web2.0 video site seems to have the ability to think, when the user is bored and has nothing to look at, click "Recommend for Me", and it will be able to carefully select the other videos he might want to see from the video he is interested in from the videos the user has seen.

This experience is really good, I personally look forward to the rapid arrival of this product. As an American drama enthusiast, I'm tired of being mechanized every week, clicking one click into the American TV channel I want to see to see if the American drama I'm chasing is updated-a waste of time and a sense of irritation.

Comments based on time points

A big difference between media, video (or audio) and photos (or text) is that the video has an extra dimension of information--time. Yes, the video has a time span, but what does it mean?

People look at photos and get used to making comments after reading them, because there is no time dimension to the information, and the information that people obtain is a whole block. But watching the video is not the same, as the plot of the advance, people at different times think of things, emotional changes, want to express, these things are not the same. For example, you may be watching Liu Qian Magic video some moment to see the flaw, you are very excited in the present, you want to tell others, this is a point of view based on time points.

This new way of commenting makes it easy for the user to get emotional empathy while watching the video, which makes the user feel lonely in the video. This casual, asynchronous approach is clearly more realistic and more acceptable than the current crappy product of "watching a video at one time".

Of course, there are drawbacks to this kind of demand, such as the time when people stop and watch the comments in the video, and people don't have the time or energy to look at the comments. This involves a process of commenting on data filtering--the solution is simply to add a like button to each comment, and then provide a sort of kind.

Now the video review system is like porridge, with all the highlights in a video and all the emotional ups and downs of the user being released in one place. The emotions that resonate with you are buried in a vast, page after page of comments that can't be found.

Summary

From this point of view, video site There are some points that can improve the experience. In addition to smashing money to buy copyrights, video sites have a lot of other things to do. Do not think this is the Arabian Nights, a lot of you today in YY things, tomorrow may become a commonplace existence. A lot of product needs, you do not give to the user to use, the user never know it brings the wonderful experience. So, like you, I look forward to the good things come early.