How to judge user's requirement level from user search terms

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have been brewing for a long time to write an article, but in view of their limited writing level, has been writing a decent article. Trust to do SEO friends should understand the importance of SEO, listening to some SEO training, do SEO to meet the needs of users, but did not say how to meet the needs, in fact, this belongs to the knowledge of marketing, how to find demand, I do not know, but, We can judge the user's demand level from the user's search terms, so as to solve his needs, I think this method not only applies to SEO, but also applies to copy editors and consultants.

To judge a user's level of demand, we first understand the 6-tiered ladder of consciousness.

The awareness ladder can help you to gain insight into any market or sales opportunity. To fully understand the ladder of consciousness, you need to understand some simple rules in the purchase process.

1. Step 0: No need

Users at this level don't want anything at all, so you can't get their attention to the site through SEO, PPC, etc., which is a less appropriate marketing tool for a 0 of the level, because you have to devote your energy to creating the needs before you can provide solutions, such as doing some online display ads, Blog and other promotional articles, but once you let users realize the need, you are the market leader.

2. Step 1: Be aware of the need (but don't know the solution)

Level 1 This part of the user has been aware of the problem they will search the internet for some "uterine fibroids how to do", the user entered an article, can talk about fibroids, and then introduce a feasible treatment, once she entered a feasible treatment, this is she entered the ladder 2

3. Step 2: Find some solutions (but not your solution)

On this ladder, people are actively looking for solutions that will meet their needs. They may search for "treatment of uterine fibroids", so, we can create a series of related pages to introduce the treatment of fibroids, and finally hint at their own solution, when users take your treatment plan into consideration, which is that you have taken visitors from Ladder 2 to ladder 3.

4. Step 3: Be aware of a clear solution (but not yet aware of the benefits of the solution)

For those who see your treatment, what benefits can you offer them, because the user can not see what is good for him will not choose you, at this time the user may have "Heilongjiang and the United States and the U.S. maternity uterus celiac treatment technology" Such a question, at this juncture, You should introduce our products in the competitive advantages, to prove to the user that our products are indeed as good as advertised, the introduction of these, the user has been you take to the ladder 4

5. Step 4: Aware of the benefits (but not convinced)

Just say the advantage, users do not necessarily take action, at this time, you have to explain that your product can meet the needs of users, we can enhance the credibility of third-party recognition, such as customer evaluation, news, cases, etc., if you can convince visitors, then, your users already belong to the ladder 5 of potential customers

6. Step 5: Believe and prepare to buy

The point of this step is to facilitate transformation, we have to do is to help users reach the end of the hierarchy, this level can be through the action button, or leave some information such as telephone to facilitate user transformation.

Your target market is at the level of the consciousness ladder.

Depending on your marketing environment, your target market may be focused on a level on the consciousness ladder. If you launch a new product, no one is on the ladder more than 2, then the content on the Web page will tend to the ladder 1 and 2 of the users, this is very important. Conversely, if it is a well-known product, then the main content should be concentrated in ladder 4 and step 5. When your brand is already a household name.

In the end, how to judge the level of the user's ladder from the search term, I give a few examples in contrast to the above consciousness ladder you understand.

What is uterine fibroids (step 1)

Treatment of uterine leiomyoma (step 2)

The treatment of uterine leiomyoma in Heilongjiang and American Maternity Hospital (step 3)

Laparoscopic technique of Hermitage Palace (step 4)

Harbin and the United States Li Mingming appointment (Ladder 5)

Above is I casually think of a few words, usually look at some of their own keywords, and then through the consciousness of the 6-storey ladder carefully, you will soon be able to find out where the user is on the level of the consciousness ladder, you have to let your users from the current level of consciousness layer up, and then make the appropriate adjustments to the site, to modify the article, etc. Consultation can be based on the word to judge the level of the user's consciousness, thus choosing the focus of chatting, step-by-Step guide users, and finally achieve transformation.