How to make full use of the characteristics of the search engine to improve traffic

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I believe we have used search engines, such as Baidu, Google,soso, Taobao site search and so on, large and small types of sites have search engines, some of the overall search for the Internet, some of the search for their own site, so, the net shopkeeper to master various types of search engines of different characteristics, To take full advantage of the flow of customer search!

First of all, a simple introduction to some of the characteristics of search engines, search engine Work principle: Search engine automatic information collection function is divided into two kinds. One is a regular search, that is, every once in a while (such as Google is usually 28 days), search engine actively sent "spider" Program, a certain IP address range of Internet stations to retrieve, once found a new site, it will automatically extract the site's information and Web site to join their own database.

The other is to submit web search, that is, the site owner actively to the search engine to submit the Web site, it in a certain period of time (2 days to several months) directed to your site sent "spider" Program, scan your site and the relevant information into the database, in case the user inquiries. As a result of the search engine indexing rules have changed a lot in recent years, unsolicited Web site does not guarantee your website access to the search engine database, so the best way is to get some external links, so that search engines have more opportunities to find you and automatically your site included.

When a user searches for information with a keyword, search engine will be in the database search, if found with the user requirements of the content of the site, then use a special algorithm-usually according to the page of the keyword matching degree, the position/frequency, link quality, etc.-to calculate the relevance of each page and ranking level, The links are then returned to the user in order, depending on the degree of relevance.

Of course, the net shopkeepers need to understand is that Taobao actively shielded Baidu search engine, Taobao shop is not included in Baidu, if you want to naturally be indexed by search engines, it is impossible. But we can indirectly to increase the form of extension outside the site, in other than Taobao website platform to leave the relevant information, so it is easy to be included in Baidu.

Second, outside the station to reach a certain degree, the search engine included also reached a certain number, but how to increase the probability of being searched by users? It's not that hard. Search engine contains any page, the first is through the address of this page into the content page, and then filter ads and redundant code, the last only grab the title of the page, tags, content, copyright and other valuable information, when the user in the search for a word, the search engine will automatically match the crawled to any page, And then arrange the display according to the arranged order, if you have used Google and Baidu keyword bidding ads or Taobao through the train, carefully recall the analysis, it is not difficult to understand this truth, if a page listed the more keywords, the more detailed, more accurate, the closer to the user search habits, Then the user search related words and expressions, the more easily match is displayed, but the ranking before and after various factors interference, such as keyword bidding, page weight, credibility and so on.

Third, how does the Taobao shopkeeper make the station outside the station promotion unifies? Taobao station promotion, the most popular are using the through train, and then poor to lift the key words, the final price of each keyword, the higher the price, the more the display, the more easily by the user attention to click, the more Keyword column, the more detailed, more accurate, the opportunity to show more, The same commodity information is displayed the number of times and the position shown are both very important, if the combination of good, business will be good, this is Taobao station to promote the promotion, this effect can only be found in Taobao site search engine display; in fact, it is very easy to promote outside the station and promote similar, Outside the station to promote the method, please see I wrote a few days ago Blog: Introduction of several shop outside the station to promote methods, promote the whole store and promote a single product is a truth, first of all, to let your information have a complete structure, like an article, to have a title, introduction, specific content, etc., as you open my article with IE, In IE, the title of the first show is the title of this article, this title do not casually write, remember that the title is to search engines included, not directly to the user to see, so do not use those who sell melon banner title, such as: MP3 big sale! Just graduated to leave school, personal computer Transfer! This title is intended to attract attention, but it is difficult for users to search through search engines, you can change this: (brand) + (capacity) + (function) + (appearance) + (price), etc.; in this case, once you promote the information is a large number of search engines included, regardless of user is the search brand, capacity, function, appearance, Price and so on any one keyword, your information will be displayed, it is easy to improve the display of information, and then need to do is how to improve the rank of information, this need to promote information when the attention to the original and readability of information, if it is copied or pure advertising language and so on, It's hard to be defined by search engines as valuable information, it is also important to publish promotional information, as far as possible choose the weight of the platform, the use of portal sites, communities, blogs and professional exchange of interactive Web sites, such platforms in the search engine collection is relatively good, information can easily be displayed in front of the position. For example, I use Baidu space promotion, Baidu search engine for their own space article is certainly a priority, also will be prioritized.

Four, Taobao station outside the information unified, many stations outside the promotion can not directly leave Taobao store address, so in the promotion of commodity information, in the station outside the station to use a unified title, content, etc., so that users will be based on search engines step by step from outside the station search, and then search your shop in the corresponding merchandise, It is important to conclude a deal.