How to make search engines fall in love with your site

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In fact, search engine algorithm is profound, disposition again strange, after all, is also a robot, there is always its law can be found, as long as we know its preferences and character, and then improve our website from all aspects, it will not let us disappointed.

1th: The importance of domain names to search engines. Because the search engine is like a shareholder, already in the existing domain name investment in a large number of shares, but some friends buy new domain name in the site to the new, so to some extent, will lose a lot of search engine traffic, may also lead to punishment, weeks, months of punishment is possible!

2nd: Optimize your site to target your audience, not search engines. Oh, a friend to say that this is really counterintuitive, but otherwise, search engines are looking for the most suitable for their small search box of the key phrase category of people. If you search for words and have your website, then you are the audience target. Need to constantly optimize their own websites to meet their needs. If you don't know who your audience is targeting, then you need to find this way, online query research as much information as possible, look at other people's websites, communities and forums may find your audience goals, see more of their discussions, and so on, these are the key to your site!

3rd: Extensive research on key word groups, you may be challenged to think that these key phrase groups may be incorrect search, but in order to find the best phrases, keyword groups to optimize, utility keyworddiscovery,wordtracker or Google keyword tools for research tools. Compile the best phrase list for your site and choose a different one for each page.

4th: Design and classify the site's structure and navigation according to your keyword research. For example: You are operating the sale of toys type of site, there are many ways to decorate and classify your site, many people looking for their toys or children and toys development stage! (keyword groups such as "preschool Toys") or they may also seek specific toy brands! When you organize, you will find that people look for toys in different ways, your task is to ensure that the site navigation search display to meet the needs of a variety of users. Also ensure that the specific brand page links as well as specific age range and specific types and so on.

5th: Design your site to facilitate search engine crawling. Search engines cannot fill out forms, cannot search sites, cannot read JavaScript links and menus, and cannot crawl graphics and flash. Does not mean that the site can not use these, but need to replace the necessary means, such as you have a drop-down menu, search engine will never find results. You need to make sure that the site dominates the navigation of the HTML page in the form of links. Further HTML links from these pages, individual product services pages. Note that HTML links do not have to be plain text links.

6th: Label, text link and click on the alt attribute of the picture. Let your site visitors and search engines click on a part of the link, help them to understand the precise here, do not let them to guess the link form. Key word groups are used when writing anchor text and ALT attributes.

7th: The main website absorbs eye-catching copy keyword phrases and target needs. To ensure that the search engine can see, this is the key component. A successful website in search engines needs to display keywords on the page with rich copies of content so that they can understand and locate their site. Edit the specific copy according to your key words group and use the target audience!

8th: Each page unique display title tag key word group. The title tag is the key soul and the search engine will also give you the flow and weight. Ensure accurate response to page content, allowing users and engines to find authentic information based on key word groups!

9th: Make sure the link to the website is normal. Site links are an integral part of the success of the optimization, which is essential for all engines. You can go out and find hundreds of people to do the link, but if your site sucks, who would be willing to give you a link? On the contrary, if your website content is very novel, the practical information is very strong, other websites naturally will link to you! The website of the related nature is certainly better. But don't link to cheating websites, or just wait for yourself to close the door.

The above nine aspects from the beginning of the station should pay attention to the details of the site to be reflected, do not be anxious, pay special attention to the site's update frequency. When you have done the above nine aspects of the search engine is good, you will find Baidu, Google, Yahoo ... All search engines invariably put your site in the important position of the search results, then we really appreciate the fun of harvesting. Come on! (article author: simple point)