How to make the domain name become the power of brand building

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How important is a domain name? Amoy Name net gives answer: domain name is more important than CEO. This is not an exaggeration to say, because in a sense, the domain name represents the brand. A website can change the CEO frequently, but cannot always change the brand, especially has already laid a certain basis domain name brand. Even if the CEO is the name of the brand of enterprises, even if the CEO may still adhere to the original domain name brand.

Since the domain name on the brand building has a very important significance, then how to make the domain name to become the power of brand building site?

Brand and domain name, chicken and egg

Do you have a brand or a domain name first? For this question, the big website and the small and medium website gives the answer is likely to be different: Big sites are often the first to establish their own brand, and then according to the brand choice and brand name to match the domain name, and a large number of small and medium-sized sites are put the cart before the horse, according to the domain name they have on hand to establish a brand , some brand name is very blunt. By contrast, the latter's brand choice is much more hasty than the former, and brand vigor and potential are often less than the former. One is deliberate, one is literally hard to build, which is superior to the inferior, self-evident. Of course, sporogenous also have a certain contingency, perhaps the creation of things just is easy to accept. But it is not wise to expect this contingency in a website's brand building.

It is worth mentioning that the domain name has become a scarce resource, want to find a good brand name again, this way is very good, but the cost of good domain name is also more and more high to let small and medium Web site can not afford. In the face of such a situation, small and medium-sized sites are sometimes the last resort.

Domain name and brand must have the same meaning

Want good brand again to find domain name, want is domain name and brand synonymous. Originally do not want to use "must" so absolute word, but if the meaning is different, domain name to brand construction has no contribution to say. Even the literally, like the one above, is stronger than anything. Domain name and website brand name is different, you let the user remember Which? The domain name is the website channel, lets the user remember the domain name to bring the traffic, the brand is the website name, has the brand to do the propaganda, but the propaganda goal precisely is lets more users remember. The two are equally important, and only if they are unified can they complement each other.

Some people may say that, even if the meaning is different, after a period of time, the user can completely remember both, and draw an equal sign. But this is true for every user, isn't it torturing users? The website most pays attention to the user experience, how can in domain name and brand this link forget? If a domain name synonymous with the brand is easy to remember, the user remembers the domain name while also remembering the site names, this is not better?

The meaning of giving a brand an easy to remember

There is a rule of human memory to remember that one thing can be done by remembering other things associated with it. A good brand can extend different meanings, and the user can remember the brand by remembering the meaning of extension. To "Baidu" as an example, the user through the "public search for his thousands of degrees" this meaning to remember "Baidu", at the same time, "the public looking for him" and Baidu "searching" the function of matching. Taobao, the brand tells the user, here can Amoy to good things, users want good things will naturally think of "Taobao." Of course, the premise is that Baidu domain name is baidu.com, Taobao domain name is taobao.com.

A question of ambiguity is also involved. In fact, the domain name ambiguity is not entirely a bad thing. Take Amoy Network For example, its domain name taoming.com also has "escape" the significance, but this website early promotion time did not evade this ambiguity, but to ridicule oneself to cater to the user, the promotion even to "escape" the front, because they know, the user remembers "escapes", the nature also will remember "Amoy name". Use good ambiguity to help brand promotion, but do not let ambiguity distracting, but also pay attention to prevent ambiguity affect the reputation of their own brands.

Which domain name is more conducive to brand building

This question sees the person to see the wisdom, the following only relates to the author personal opinion.

From the suffix, preferred or com. COM domain name most commonly used, the most widely known, mention domain name, many people's first impression is probably com. COM domain name world-wide, conducive to the long-term development of the site. CN domain name has a period of time also fried very open, but also conducive to shaping the Chinese brand, but put aside the national feelings, the individual feel that CN is still less than COM.

Brand building early, the most important task is to be widely remembered. So easy to remember the domain name is conducive to brand building. such as two letters, three letters, single spell, double spell, etc. (in fact, this needless to say, see the domain name price will know). At the same time, the domain name and brand must be consistent with the content of the site, such as game site most like to use a tour (you), play (WAN) and other domain names, Taobao led the Tao series of the Wave, Tao has become a lot of e-commerce sites preferred.

Pinyin domain name is best. Do not get a like Sina, Sohu, both like Pinyin and English domain name, now different before. Sogou (Sogou) A lot of traffic is directed to a pet class website (Sougou) went. After all, users know a brand from its pronunciation began, the first thought is to use Pinyin to play out.

Digital Domain name easy to remember, a period of time has also been fired very fire, but personally think that the digital domain name is not conducive to brand building. Even if there is homophonic, the number can give is that a few meanings, what 5 represents "I", 1 represents "to", 8 represents "hair" and so on. Most uses the digital Domain name website, is not the domain name and the website brand meaning is different, is only has that several meanings in exchange to go. A simple digital domain name is even inferior to the domain name of the digital pinyin mix. However, some of the site's brand on the basis of the number and the Chinese meaning, in such a way to remedy is very good, such as 58 with the city.

Finally, we have to mention the protection of domain name. Once the site brand is established, its similar domain name will easily be registered, resulting in the theft of its own traffic. In addition to different suffixes, one more letter less than a letter, similar letters, such as easy to lose the wrong situation, there are some phonetic with the number is very similar, such as "L" with the number "1", "O" and the number "0", which may become a keen typo of speculators. Of course, it doesn't matter if your brand is generous enough not to need these typo traffic.

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