How to make the original more pleasing to users and search engines?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The importance of originality for website construction and website optimization has been widely recognized. Search engine weight Assignment method and calculation rules, we do not speculate. But there is one thing to be sure, different quality of the article, even if all are the same independent and no two original, the weight brought to the site, is also different. Search the Soviet engine must have its own way to determine, this may be why some articles even original, also will not be indexed by the reason bar. And careful friend, there must be another discovery, a period of time by the search engine included in the article, the way it arranged, also not in chronological order or reverse. Then is not arranged to the previous article, included in the initial time, has been the search engine has given a certain weight index it?

Through some phenomena, more firmly believe the author's point of view. Different quality of original articles to the site brought a different weight, and the overall weight of the site is also in this process gradually accumulated. Do not know how many people are still around the optimization and perseverance of the original, also do not know how many people attentively adhere to the quality of victory. The author has been tracking the website construction Industry Qinhuangdao A network company's website, although through the core words to retrieve this site rankings are very much in front, but the truth is said, the original does not attentively, and more is like to tell the search engine I insist on original. Then from the user or search engine angle analysis, what kind of original is quality? To change the scene to think, original actually like the college entrance exam composition, good article must be consistent with the theme, novel and central idea clear.

I. Writing around the theme of the website

From the point of view of users and search engines, good originality is not the rambling of the sky, but must have a core, this core is the theme of the website. For example, a theme for website construction site, its content must be more and Web site construction production content, even if not the content of website construction class, also want to ensure certain relevance. Content and links, the relevance is a key link can not be overlooked, because the search engine because of the sense of the theme of the site clear and focused. Content and the topic of a highly consistent web site, but also a good user experience, the search engine is more concerned with the user input a word, the content of the retrieval of relevance. For example, search "Shanghai website Construction", if the search is a clothing factory site, then the user experience is not good.

Second, the sentence fluency to eliminate typo antonyms

Compared to previous Microsoft system with the input method, now sogou Pinyin, Baidu Input method, etc. really very easy to use. But in the input efficiency greatly increased, but also bring a disadvantage is more and more typos. Even if it is a high quality original article, if the middle of too many typos antonyms, its quality will be greatly compromised. Although this is only a small detail, but we still recommend that you finish writing the article, try to adhere to it, to ensure that the basic statement fluent. Because now whether Google or Baidu, have their own set of semantic analysis of the system, and typos may make the search engine has misjudged, thereby reducing the weight. This same also want to college entrance exam composition, although the theme of the bright content is also good, but too many spelling words will affect the final score.

Second, the distribution of key words reasonable and balanced

Maintain a certain keyword density, and its part through the text linked to the way the weight to the home page, is to enhance the weight of the site is an effective and simple way to operate. Reasonable keyword layout, but also to ensure that the site and content of a clear theme of a method. But the keyword is not the more the better, the ideal state should be in the article reasonable embedding, the most ideal state is even ordinary viewers can not detect any unnatural place. Out of reasonable thought, the keyword layout should also pay attention to its balance, that is, in the beginning of the content, the middle and end of the place, have appeared, rather than concentrated in a place frequently piling. Prior to the view that the keyword is best to appear in the beginning and end of the content, the author does not agree with this view.

Three, accurate refining the central idea of the article

In order to let search engine more in-depth search site content, the author a few days ago on the site of the article version made a small change. Added the Descrition content Description section of the article page, at the beginning of the article (left) and below, add the relevant reading links, the way is through the program randomly read from the database has been published content. So change, unexpectedly let the search engine can not find the direction, first released original content, since think that spent a lot of mind to write a good content, but always not included. Part of the content is not used to submit the content of the Web page description of the text, but randomly grabbed the page by the front of some content. Search engine After nearly one weeks of constant adjustment, now finally can timely receive the website new release content record. This process, I also found an interesting phenomenon, is now the search engine crawl to the content, basically can summarize the center of the text. Then we do not think, is not an article inside if there can be a paragraph to summarize the center of the passage, it is more convenient search engine retrieval, so as to effectively enhance the content weight?

Four, original intention to insist on quality win

Although not as rigorous as judging the composition of the college entrance examination, search engines must have a reference to the original content. After several algorithms to improve, now the search engine has attached great importance to the original content-rich sites, search engine for each algorithm adjustment will attract more researchers attention. believe that with the rational guidance of search engines, there will be more and more people pay more attention to the original, and with unique content area constantly enrich the site. In everyone in adhering to the original time, and constantly improve the quality of original content, it has become the only way to win the site optimization. Search engines do not encourage content too short articles (now some search engines, such as Google has begun to count the number of words, if a lot of the appearance of a site on the content of the article is empty and short, the end will not continue to be included), but also do not agree with no meaning of the fabrications, No matter the talent geometry should at least write attentively. Whether from the search engine, or more to take care of the user's feelings, adhere to the quality of winning should be the relentless pursuit of original.

Is it really hard to be original? In fact, like talking, the original is to put their real ideas into words. Just original and more like the college entrance exam composition, meet the specific requirements of the article can get a higher score. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) The view is that the site construction needs original content, enhance the weight of the site more need to high-quality original content of the intention. And the content is not the quality of the judgment party is not themselves, more users. Can obtain the content which the user approves, the search engine also will slowly approve, because the search engine's judgment standard, is also establishes in the better Enhancement User Experience Foundation.