How to optimize search rankings in different countries

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Previously simple mention of Google and other mainstream search engine search results are localized, in different countries to search for different rankings. The first two days a reader in the Network marketing actual password Exchange site also asked this question, I used a simple answer a word. Write a post today for a little more detailed explanation.

Google often gives different search results based on the site itself and the location of the user. Many of the search terms have a more distinct regional nature, such as France Travel, Chicago hotels and so on. There are also many words that are not strongly localized in the first place. For example, search restaurants, banks, if I search in Singapore, most of the situation is to see Singapore local restaurants, banks, not the United States, even if I was on the google.com search.

This makes it possible to optimize the rankings in different countries for sites that target customers around the world. There are several factors that affect the ranking of websites in different countries.

1. Location of the host.

The site server is in Singapore, which means the site is more likely to be about Singapore, or for Singapore users. When a user searches from a Singapore IP address, the site is more likely to be listed in front of the search results. and host in Europe, may not have this advantage.

2. Type of domain name.

And the logic of the host location, the local country's domain name means that this site is more targeted to the country. Com.cn Face the Chinese users,. com.sg face Singapore, co.uk face the United Kingdom. This is a strategy that many big companies often have to use when they want to improve their rankings in different countries. Register local domain names for different countries and build different websites. You can also use a subdomain to do a different country's Web site, the server in the target country.

3. Local catalogue included.

There are many Web sites with distinctive localization features, as well as the online yellow pages, as far as possible to the site included in the target users of the country's local yellow pages, search engines can determine the site's target users where. This is a strong signal.

4.Google Local and Google Maps.

Google itself also has Google Local and Google Maps (map) function, allowing the site to submit the company address. and the local data needs to be validated by users, such as the submission of a website in Singapore can be verified by SMS, or even call to verify. The site that logs on to Google Local is clearly geographically strong.

5. Website Contact method.

The contact address on the website, the telephone area code, the postcode will be included in the search engine, easy to judge the site location and the user group. Of course, the complete contact method is also an important way to increase the user's trust degree.

6. External links.

To get a higher ranking in a country, try to find external links to websites from this country. If your online neighbors are Singapore sites, naturally you are also the possibility of Singapore site is high.

7. Writing and spelling.

For English websites (and possibly other words), different countries have different vocabulary usage and spelling. For example, SEO's full name Anglo-American spelling is different, search engine optimization is obviously the United States website, and the use of search engine optimisation is probably a British website. So there are a lot of different words in English and American spelling. And Anglo-American use of the same word and expression is often different, which helps search engines to determine the local characteristics of the site. Now many Chinese companies in the overseas expansion of the market, do foreign language website SEO, have to take into account the search localization, for different countries ranked optimization problems.

This article by the www.leshi17.com webmaster feeds