How to optimize the internal standards of the website "Qi Jia"

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Simple interpretation of the next site's internal optimization needs to do what the work:

1, station optimization is the first step for each page to choose a separate keyword, in the Independent keyword to expand the basis of other keywords.

2, the structure of the site is best built into a tree structure: the tree structure is generally through a general aspect and then extend the branches, these branches have a new branch, finally reached the final page. The advantages of the tree structure of the website are: URL standardization, clear structure, target keyword layout, the user experience and so on. But not as long as your site uses a tree-shaped structure, the site's internal structure must be very good, because the use of tree structure the biggest disadvantage is that if the directory level too much, will lead to the difficulties of spiders to start the site's collection become difficult. So in the layout of the tree structure of the site, especially to pay attention to the hierarchy, the structure into an umbrella-like, density uniformity, and remember that too deep directory level.

3, each page of the website should have a separate title that belongs to this page, the title must avoid too much similarity or repetition, this will lead to Baidu spiders in the crawl when the same or similar title of several pages to judge as the same page and not to be included, serious will be directly judged as cheating and garbage station treatment. When you write a page title, you can combine it with the keywords you have positioned for each page.

4, the description of the Site page is a necessary part of the head code, the Web page description is a simple summary of the overall content of the page, Baidu Spiders crawl in the web when the first catch is the keyword, title and description, so these 3 are the key to the interpretation of a Web Page object.

5, internal optimization also need to take into account a keyword density, a Web page too much repetition of the same keyword will cause the keyword density is too high, Baidu spiders crawling in time will be judged as cheating so K station or the right to reduce penalties. How to measure the keyword density: keyword density is the same keyword frequency of the total number of words in this page ratio. Keyword density is best kept between 3%-8%.

6, use the target keyword to do anchor text links need to pay attention to: different keywords to establish anchor text links can point to the same URL, but the same keyword to establish anchor text links do not point to a different URL. Because the same keyword points to a different URL will cause the spider's judgment error, the goal is not clear it will be difficult to tell which is what you want.

7, the use of target keywords to do anchor text links when the best in the article content, of course, need to emphasize that the selected keywords should be more relevant to the content of the article. Anchor text links need to increase the number of step-by-step, do not start in the article in a large number of anchor text links, which will result in keyword piling, Baidu will be judged as cheating behavior.

8, the site at the bottom of the best to find some weight than their own stand high friendship links do exchange, only to do exchange rather than simply spend money to buy links. Friendship Link Exchange when the main need to check the quality of each other's station: Dead chain, by K, Friends chain export and import, was attacked, was linked to the horse and other content needs to be checked.

9, other internal optimization details also: The picture of the alt tag need to write a description, so that there is easy to include this picture Baidu, if not added alt tag, Baidu is not included in the picture. Site map is every site must do a navigation, have a site map can better guide Baidu to include some of your site's key pages, you can avoid some of the pages by Baidu Spider overlooked. Each site has its own dead chain, how to deal with these dead chain? First, you can detect the existence of the site by Webmaster tool dead Chain, and then the dead chain page plus 404 return code, 404 return code can effectively communicate with Baidu. 404 code can tell Baidu this page no longer exists, so that Baidu will know so that the weight of your site will not affect the formation. If you do not want to let Baidu spider crawling page can add robots in the code, so Baidu will skip this page to continue crawling other pages.

This article comes from the authoritative footwear industry E-commerce Business information Platform-the Global Shoe Net Promotion Department original article, reprint please indicate the source: http://brand.shoes.net.cn/list-4--1.html, thanks for reading!