How to optimize the long tail word in medical industry?

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How to optimize the long tail word in medical industry? This is a lot of medical industry's SEO faced with the problem, the medical industry optimization and other industries are different, compared to other sites to the flow as the ultimate goal, the medical industry website value is the conversion rate. Therefore, the optimization of long tail words in medical industry should focus on the conversion rate.

How to choose the long tail word in medical profession

Each SEO has its own set of choice to choose the long tail word method, many people like the Baidu index as a factor, but in the medical industry, Baidu Index for the long tail word is not a decisive role, and even sometimes Baidu index will affect your judgment on the long tail word.

Baidu Index high Word is some popular, by the high degree of attention and search for a larger number of words, but the conversion rate of such words is not necessarily good, the author now hands this http://www.gfjzx.com/is to do hyperthyroidism, in the selection of long tail words found that "early symptoms of hyperthyroidism" The word index to be greater than " Hyperthyroidism can cure, but as long as we carefully analysis can know, in the conversion rate, "the early symptoms of hyperthyroidism" is far below the word "hyperthyroidism can cure it". The friend who has been bidding should be very clear, the word quality of symptom class is far below the word of Cure and hospital class.

Therefore, the medical profession's long tail word in the choice, cannot blindly rely on the Baidu index or other data, more is wants to analyze this word conversion rate, including clicks the consultation conversion rate and the consultation appointment conversion rate, even the appointment to the diagnosis conversion rate. Simply put, the medical long tail word to choose a high opinion, the conversion of good words, for those symptoms, health-type words, you can be appropriate to relax.

Second, how to optimize the long tail word in medical industry

The optimization of the long tail word is actually very simple, take my website for example, when I want to optimize the word "hyperthyroidism can be cured", I will first put these "hyperthyroidism can be cured?" site: "Input search box, Baidu, of course, now this station has not included, is not the site of things." The meaning of this password is to search "hyperthyroidism can be cured", this station page ranking, of course, ranked first weight higher, but also more conducive to optimization, you can focus on optimizing this page. But for the new station, we can write a new article, the quality of this article is better, to have enough original content, all of the standards to meet the SEO, but also to meet the UEO (User experience Optimization) standards. This can guarantee the flow of the same time, can also have an objective consultation volume.

The page is built, so how do you get the rankings? The following are the key, first of all, you want to appear in the site as many links to this article, such as the first page of the article list, the inner page of the article List (of course, the relevant pages), or even other related articles, you can manually add "hyperthyroidism can be cured?" The anchor text for this page. At the same time keep this page export links as little as possible, so that the weight of the entire site will be tilted to this page, and this page will be ranked on the front.

The above is about how to optimize their own station? If you want to get a better ranking, this may not be enough, so we also have to do a large-scale outreach. Here we can send out the chain, usually everyone out of the chain, most of them are added to the first page of the link, but we in order to make these content pages to get a better ranking, you can add these content page links, of course, it is best to choose the same keywords. For example, "hyperthyroidism can be cured," The chain anchor text keyword is "hyperthyroidism can cure it", such a large number of outside the chain, you can better improve the ranking of this page.

In fact, the above mentioned is very simple, is the weight of the tilt, the weight of the site itself tilt and the weight of the external chain tilt. Put limited energy into the optimization of important words, now many people (including me) to optimize the long tail words, like eyebrows, often do not get very good results. If you can have a planned focused optimization, you may get unexpected results.

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