How to plan and deploy the website keyword strategy

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Today, Robin wants to talk to you about search engine optimization work keyword deployment strategy, hope to some SEO enthusiasts or will be from the professional SEO industry friends to provide a reference.

Keyword strategy deployment in the Search engine optimization implementation process is a very important work, its overall needs three stages:

OK, then, let's analyze the article one by one:

Search user behavior analysis and industry competition degree analysis

A key principle of keyword analysis is to base on the industry, based on the user. At the beginning, SEO planning executive staff will have a preliminary communication with the customer, in this exchange, we will get some customer feedback keywords. Customers expect a lot of keywords are not specific executable, but can help us to specify a general direction, that is, from where to study the Internet search users most like the customer's industry that information and the industry in the search engine competition intensity.

Core keyword definition and keyword expansion

Based on the search user behavior analysis and Industry competition analysis, we can determine that the core keywords are not executable and what can be executed keyword can be filled in. To the site to deploy keywords, only consider the core keywords, this approach is somewhat one-sided, because a core keyword with the flow from the search engine, although very large, but sometimes based on its expansion of the keyword group flow of traffic into the cumulative and may be larger than it. Therefore, it is also important to expand the keyword, through this approach can avoid a lot of unrealistic competition, especially for the new site.

Keyword deployment on specific pages

Determine the site's goal key, and then how to put these keywords to the deployment. For this part of the work, many sites are not in place, often we will find a lot of sites in the title of all the pages to determine all the keywords are listed, so there is no sense. SEO effect to achieve the most ideal state, that is, every page in the site can become keyword Flow Import page, so that each page to play its role. In fact, in the SEO executive's idea, the first two phases to determine the target keyword evenly distributed to each specific page, and each page due to the different content of the keyword is also different. General experience operation is, a specific page best layout 2~5 a keyword, if too many keywords, will be the density of the keyword diluted. If your SEO executive team is good at writing Web language editors, you should also have a plan to compete for specific keywords to create content.

As for the placement of keywords in specific pages, Robin recommends focusing on the title and content sections. Here I want to make sure to remember a principle: let the information be readable, the occurrence of the keyword should be the need of language description! Don't stack keywords, which can cause trouble to your site. Keywords should not be isolated from each other, and they can be strung into a perfect sentence by language description techniques. The reason for this advice, mainly because the search engine-oriented information description also face the site visitors, do not give visitors to show too much language garbage.

Relevant tools to be used in the above analysis:

Baidu Related search: http://d.baidu.com/rs.php

Google and Yahoo Chinese related search keywords, generally appear in the lower part of the search results page.

Generally speaking, Baidu is more representative of Chinese users of the search habits, so mainly based on Baidu analysis, Google and Yahoo Chinese related search keywords for decision support.

In addition, the industry competition degree analysis is mainly to the industry some of the core keywords ranking compared to the previous site analysis, especially those after the SEO site. Analyze these competitor's website, may let you have the very big harvest Oh, because you can borrow it to determine the core key words, then according to the actual situation of own website, see these keywords is helpful to you.