How to reshape the image of the operators ' development into mistaken ideas

Introduction: After the annual report of the three major operators, the portal site's news comment area almost all appeared to challenge and criticize the operator's consumption of opaque and monopolistic voice, which reflects the operator's development has entered a misunderstanding.

March 19, China Mobile released the earnings, 2014, the company achieved revenue of 641.4 billion yuan, an increase of 1.8%, to achieve net profit of 109.3 billion yuan, down 10.2%, flow business has become the primary driver of income growth, revenue structure optimization.

It is reported that 2014 China Mobile data Business income growth of 22.3%, revenue 253.1 billion yuan. Net profit has seen its biggest decline in years. But China Mobile still holds a large share of China Telecom's market.

Although China Mobile's profits are falling, it is still the fastest among the three operators. China Unicom has maintained profit growth, user churn has been effectively controlled, but the user growth rate is slow.

Unicom's November 2014 operating data show that the number of new mobile users has fallen again, to 554,000. China Telecom's operating income reached 324.394 billion yuan last year, an increase of 0.9%.

This year, the Ministry issued a FDD license plate, China Unicom and the Chinese mobile is welcome. Last July, China Telecom launched 4G Mobile services in 16 cities and expanded to 24 other cities in early September. Although only a small-scale trial business, this quickly enabled China Telecom users in the third quarter of last year increased by 1.33 million. Because China Mobile already occupies the first advantage in the 4G aspect, and occupies the cash flow superiority, the operator market pattern changes little. But the three major operators have developed a slowdown in the problem.

After the publication of the annual report of the three major operators, the news comment area of the portal site almost all appeared to question and criticize the operators ' consumption opacity and monopoly voice, which reflects the development of operators has entered a misunderstanding.

At present, the operators of the whole business of the ecological problems, and solve this problem will further enhance the proportion of new business. To find new sources of income, while promoting their corporate image.

Let's take a look at what happened on the MWC (World Mobile Communications Conference) in Barcelona, Spain, where Google announced that it would further extend the hot air Balloon wireless network to cover the entire world without coverage. At the same time, Google Senior vice President Sundarpichai at the MWC2015 Mobile World Congress formally confirmed that Google plans to launch a wireless carrier service in the United States, become a virtual network operation service provider.

Internet companies are constantly entering the territory of telecoms operators, which are more noteworthy than the internal competition. Operators will not only be piped, but their own business boundaries will be further eroded.

And Europe and the United States and telecommunications operators continue to open up new business. Telecom operators still have a lot of advantages, such as the vast customer base, perfect ground channels, as well as mature payment channels and data resources.

Compared to internet companies, operators can better intervene in the family business, so as to integrate their existing advantages. Concrete way, if operators are not good at doing, can pass and private capital of the way, can even make concessions in capital, fully stimulate the vitality of the system.

March 18, China Unicom officially launched a full range of "smart home" integration of communications applications, the formal launch of smart home industry strategy. It is reported that the "wisdom of the Home" is China Unicom dedicated to family customers to launch a comprehensive information services solution, changed the original package of communications operators have been a simple combination of packages bundled way. This is certainly a good start.

In short, in the face of the current situation, operators must actively take the initiative to reshape their own image and business scope.