How to retain users ' design of Application Center website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Application Center, as the name implies is the collection of applications, is a platform to carry a variety of applications. Its main characteristic is the entertainment is strong, the immersion feeling is strong. It's like a store, which has shelves for people to pick products at will, more like a playground, with all kinds of dazzling, unforgettable products. Therefore, how to attract users to our products, how to let them stay in our products more time, these are the designers must research topics. After a period of time to the application of the center of product research and design accumulation, summed up a number of design considerations, in this share with you.

How to design Application Center class products?

First, tell the user that there is something they need.

What do users need? Some people say, this is not easy, is not playing, so that users have fun, naturally left behind. The answer is yes, the user's demand is entertainment, then why does he not search the site on the game to play, search movies, search songs to listen to, but to play in our Application Center? Because the Application Center gathers the massive application, the user does not need to be subjected to the pain which in each website, moreover, the Application Center can give the specialized classification and the fine recommendation, Users do not have to suffer from the needle in a haystack. In this way, it is not difficult to conclude that users need to be full and professional.

All, not only refers to the total number, but also includes the type of the whole, the number of more choices, the greater the scope of the type, the more you can meet the user's different latitude of entertainment needs. All are the hard strength of the Application Center, and the specialty is the soft power of the Application Center. Professional means to gain trust, let users feel that the classification of the most professional, particularly recommended applications most fun, the introduction of the collection of the most interesting, it is not far from success.

How to create a full and professional image? The following is a summary of three articles:

1. Flat Navigation

Because of the number of products in the Application Center, if the navigation design in the home is too concise, it will inevitably result in the two-level page will have navigation, page switching more, resulting in operational trouble. A lot of foreign game centers are used are the first two-level navigation design, one to reduce the page jump, and then users of the content of the site at a glance, do not have to see one by one points. Two-tier navigation of the site to the feeling content will be more detailed than the single layer.

2. Clear layout

With research colleagues have the Application Center home for eye movement test, the user's heart of the Application Center is: The top has an advertisement, left navigation, the right list, the middle of a large application, not deep impression on other regions.

The application of the icon itself is mostly more fancy, more attractive to the eye, imagine the page tile application icon everywhere, there will be no visual center of gravity, resulting in visual fatigue. Considering the majority of users in the browsing page are scanned, rather than reading style, so the layout of the page is very important, clear layout can help users to effectively inductive information, quickly locate their interest in the module.

3, Smooth Path

Users came to the Application Center is very clear, is to find fun applications. It's a lot of tedious operations like going to tab lookup-no-back-select tab. Professional website is to let users in this process, very smoothly to complete this series of actions, so that users in each page jump back to the process are very confident, very sure.

Second, help users quickly find what they want.

Users don't waste much time reading pages, they just want to quickly search for the information and answers they want, and if they can't find them, they just close the page decisively. For those with a clear goal, search or navigation can be accurate, but in reality most users are vague about their goals. These users are happy to try out a new application, and once the platform gives a recommendation that matches one of his demands, he will take a look at random places. Therefore, the recommendation here is half done.

Here are three examples to see how to make recommendations.

Example one: The same is a popular recommendation, you will think that the next picture, which is easier to choose?

From the quantitative point of view, B recommended more applications, to give users a larger range of choices, assuming that these applications to the user's attractiveness is the same, then from the choice of cost, the cost of 10 to choose one more than the cost of a higher. And most users in the Application Center are ignorant, the application of the fun level is not understood, only through the icon and name to do a simple estimate. Therefore, in the boutique recommended, you can consider by reducing the number of recommended to reduce the time users hesitate to reduce the cost of selection.

Example two: The same is the classification of application recommendations, do you think the next picture, which recommended a better way?

A in the application of classification, although organized, but from a visual point of no focus, too many choices without the desire to click. b Four small icons into a large icon, enhance the classification effect, so that the page has a sense of hierarchy, visual clearer. So, instead of recommending the number of links, the better, but to save the user from the complicated information, give him a reason, make it easier for him to choose.

Example three: The following two calculator application recommendations, if you do not have graffiti preferences, as long as the basic function of the calculation on the line, you will be easier to choose which one?

When you see two applications that are of the same type, as in a, the number of downloads in the card will affect your choice. While there is a potential for a long time for the graffiti calculator to be online, your subconscious mind still thinks the former is more popular than the latter. If the adjacent two applications are not of one type, such as B, then the download data will have a lower reference value for the selection.

In summary, depending on the purpose of the recommendation, you can choose different ways of recommending. When a user has a clear type requirement, a comparison of some data makes it easier to decide which one to choose, and when making a comprehensive recommendation, avoid the appearance of similar applications unless you want one of the application's data tragedies.

Finally, when appropriate, provide what the user may need.

Remember when you were waiting for payment in the supermarket to be attracted by small things like chewing gum and chocolate on the shelves? Because in the shopping process, things are really small, often forget or lazy to find, and in this waiting for boring time, they are easy to arouse the user's potential needs. When appropriate, recommending the right things to the user is also a means of retaining the user experience.

At present, the following three kinds of methods are common:

1, guess you like

When a user is playing a social game, he is more likely to devote himself to the social game by recommending to him the social games that friends are playing. The platform often pushes users to guess the apps he likes, based on the types of applications that users often play. But one thing to note is that when a user is playing a farm game and recommending a ranch game to him, he may find it interesting, but if a farm-like game is recommended, users may find it unnecessary to play the game again. Therefore, according to the user, should design different recommendation logic, to the user accurate recommendation, in order to effectively improve the conversion rate.

2. Operation means

There are some common means of operation to enhance the user's viscosity of the site. For example, honor class growth system, through the promotion of honor to attract users to stay longer. Regular thematic activities, through the operation of the theme to attract users, through the application of gift package incentive to pull the user's active degree.

3. Cross-recommendation of various application types

Application Center is characterized by a one-stop entertainment experience, playing games can watch movies, or read novels when you can listen to music. Multi-task parallelism, the latitude of entertainment can be diversified.

Since it is to provide the user may need something, then can be from the user of the differences between individual and common to start, mining more users potential needs to improve user viscosity.

The above is the author to how to retain the Application Center class product user's some humble opinion, summed up as follows:

1, tell users there are things they need.

2, to help users quickly find what they want.

3. Provide what the user may need at the right time.

The first step is the target level, so that users are interested in our products, the second step is the interactive level, so that users have a very smooth experience, the third step is emotional level, so that users immersed in the Application Center of this big playground. The first two steps are basic needs, well done, is a good tool products, the third step is the most difficult, because this step to do well, we have to do more than the user himself know them. This piece will be the main direction of our product future discussion.

(This article originates from Tencent CDC Blog, please indicate the source when reprint)