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Now webmaster friends are like to do SEO optimization, as long as the key words up, natural can bring flow, but such a promotion method, its conversion rate is quite limited, the user's viscosity is not high. Conversion and viscosity have always been an important indicator of a website, which is directly related to the value of your site. About SEO Promotion I will not say more, today introduced a kind of everyone is less use of the promotion Method-mail subscription promotion. If you can use the correct, the flow of broken million is not a problem.
Some stationmaster will say, the mail promotion already outdated. In fact, there are many ways to promote mail, of course, the effect is different. Then how to combine their own web site to develop appropriate promotion methods is the most important.
First of all, by mass mailing, this is the most I do not advocate. In addition to its own no effect, but also very easy to cause the user's bad impression. Your email is not accurate to the customer you want, then your email is a spam message.
So, do email subscriptions have an effect?
I want to say is that the effect is not you or I said there is, but to see the customer's evaluation. Only follow the following 5 steps, step by step to operate, adhere to, can talk about whether there is no effect.
1. Do the Mailbox Collection
On your website, do a mailbox collection program, and guide users to click, this guide must be voluntary, otherwise there is no meaning. In other words, you first need to know who is willing to subscribe to your content, subscribe to what content, and then for the mail promotion. Or you can use a large collection of mailboxes, and then send a subscription intent of the mail, so do not need your site has traffic, but the accuracy will be lower.
2. Make several sets of mail templates
The template does not want pure picture or is pure text, want to combine text, can be exquisite, decent best. At the very least, the message that users see is comfortable, not boring, so that the nature of your ad disappears and turns into a feeling that you can rely on. Then the user's viscosity will naturally improve.
3. Send accurate messages on a regular basis
After the user group has been obtained, it is necessary to regularly send the user interested content, this content must match with the user, do accurate delivery.
Do subscribe to the promotion, you will find that in your collection of target users, the rate will be as high as 70%, this is the author of the survey. Of course, the promotional forms of mail subscriptions can be changed, only the combination of their own situation to develop a promotional form is the best. Use good subscription to promote, traffic broken million, no longer unimaginable dream.
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