How to use subdivision to create trade websites for the grassroots

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There are generally two kinds of hesitation in getting ready to do a website, one is to do a all-inclusive of the site hesitate, the other is to choose not to subdivide the industry site hesitate, but most of the grassroots owners are targeted in small and thin industry-type site, specific to choose what kind of industry to see the grassroots webmaster personal interests, It is best to be very familiar with the industry, so that the small children of the industry to do a professional website and the ultimate! can reflect the difference of the site!

So what is site segmentation? To put it simply is to target audiences for specific positioning, do this need to pay attention to four problems, namely: The group is not easy to gather, the target group has the same behavior habits; they have no common needs; and finally, the size of the target of this group, Based on the analysis of these four questions, you can decide whether you are successful by subdividing the website. The author is the operation of the nature of the site's appearance, on the simple example of my site to say how to use the subdivision to create trade websites!

One: is the group easy to gather

You can look at a successful foreign trade forum, his target crowd is very easy to gather, the main goal is mostly foreign trade practitioners, when users encounter a good site often recommend to their partners, it is easy to use Word-of-mouth marketing, and slowly in the foreign trade industry this group to form a better reputation, Sometimes some grassroots in order to further subdivide the industry, such as special socks for foreign trade, or specialized underwear for foreign trade, although not competitive, but your target group is very difficult to gather, so the possibility of success is extremely low!

Two: Whether the group has the same behavior habits

Do you subdivide the industry has some common behavior habits, such as the foreign trade industry groups most of them will study foreign trade B2B,B2C, foreign trade documents, foreign trade marketing, and so on, and like some local tourism groups are often studied tourist attractions, local hotels, tourist routes and so on! So learn to excavate the same behavior habits of the group!

Three: The consistency of the needs of the group

Birds of a feather flock together is the eternal truth, otherwise everyone will not be assembled, is the so-called Tao different from the conspiracy, to learn for the group to dig their interests and hobbies, and the author of the foreign trade site is to use this group of overseas sales this demand for a very good professional introduction, to ensure that everyone likes to come to my site ! Really let their appeal in my site to be reflected!

Four: To learn to judge the size of the target group

Nowadays, the foreign trade enterprises in China are hundreds of thousands of. and the relevant foreign trade sales information for them are very rigid demand, and the author of the foreign trade site to build this platform, so this group is relatively large, and some people in order to site refinement, but the group is very small, Then there is no way to make your site bigger and stronger!

In a word, the future development trend of the website is to industry, specialization, localization to subdivide, and the content of the subdivision is often that we often say the key words, these keywords can be called long tail keywords, such as through the problem of long tail, nominal long tail or region + noun this type of long tail to subdivide the site, For example, now a lot of classified information network is so dry, each region has a separate station, slowly formed a huge network! Source: 91xg.cn Sanya Computer Repair A5 original starting, reprint please keep.