How to write a website title that is more in line with search engine specifications

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Title, that is, the title of the site, generally convenient for users to understand the content of this page, here is the main basis for determining the content of your Web page. At the same time, title also determines the quality of your site rankings, a good title can be more easily access to search engine recognition and user recognition, more easily from the search engine that get rankings and traffic.

Since the title is so important, for some of the title is not standardized site, perhaps there are some rankings, but for the long-term interests, change the title necessary. But the title can not be arbitrarily changed, or easy to cause punishment, even if the changes are strictly in accordance with the rules of the search engine changes, that is, from the user experience point of view, so as to reduce the punishment to the minimum, recovery faster.

1, can not be the same

Some sites title, from the home page, columns, pages are all the same one, which for search engines, representing the site each page tells the content is the same, with a high degree of similarity. This will undoubtedly reduce the amount of the site, is a big bogey.

2, keyword combination sentence

Can not meaningless pile up a bunch of keywords, this is meaningless, for search engines, there are also suspected of cheating. We can search through the keyword Index tool to find out what the keywords of our site have, with the text recorded, analysis of the index of each keyword, the height. Then according to the division of the keyword, by the combination of words, 4 words to synthesize 2 words, and then the 2 words to synthesize a word, and then the synthesis of a few words to make sentences, the keyword fusion into a fluent and fluent is attractive words. (Note: Title is best not more than 33 words)

3. Highlight the most critical words

For the title of a website, as I stand title as "Investment Immigration Canada _ Skilled Immigrants Canada _ U.S.-Canada immigration agency-Beijing Kang Lian Immigration network", investment immigration Canada is my station the key words, so to put in the first place, and finally stressed the site's brand Kang Lian Immigration network. And some sites are first place the name of the site first, unless it is a well-known large web site, otherwise no one will directly search the company name, which is tantamount to giving up the most important keyword promotion lot.

4, the characters between the key words

Key words between the interface of the best recommended use "_", after all, Baidu itself is doing so, such as "|" and "," and so on as little as possible.

5, section page and the title of the page

Column page can be written using the "main keyword _ column name _ Company name" Way, the content page suggested directly using the "article title _ Company name" can be.

I station Kang Lian Immigration Network (http://www.iimmi.com) in the change of title, the beginning of Baidu ranked all disappeared, but two weeks later, the ranking of keywords has been on the home page and the second pages, so a canonical title to the ranking of the site optimization, or has a vital role should not be overlooked.