How to write soft text with hot spots

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Soft Wen marketing believe that for many seoer is not unfamiliar, it is a good form of advertising, but also a very skilled form of advertising. Compared to hard advertising, soft text ads can be visible in the intangible, to achieve a smooth effect of a quiet. Shi Yuzhu's old platinum marketing is undoubtedly very successful, which is thanks to the soft Wen marketing credit. At the same time, a good SEO also must be a powerful soft writer. Here are two ways to write a soft article about how to combine hotspots.

One: The hot spot and the company product content is very related

When the company's business and products with a lot of hot-related, you can find a good point of entry for soft writing. At the same time, it is best to take the approach of the reader, first use the words of interest to arouse the interest of readers, and then imperceptibly to the content of their introduction to say.

Example 1:

If the machinery industry to do the promotion, the writing of soft writing presumably is not so easy. If you only describe the models and functions of a variety of products, data and terminology, for many people is very boring, read the first time will not feel continue to read down. But if you put it another way, it might have unintended effects.

The newly-released China's richest man list, 31 heavy industry Mister Wengen ranked Hunan's richest man, ranked fifth in mainland China. If the article with this message as a breakthrough point, it can be through the richest man, can attract a lot of people's eyes, so as to be able to grow smoothly and then write below, you can slowly reflect the details of a certain specific machinery company.

Example 2:

With the listing of Iphone5 and the tense relationship with Japan, there have been rumours that the Iphone5 's system default map has given the Diaoyu Islands to Japan.

For mobile phone business, you can use this hotspot to write related soft text. For example, Iphone5 has the function that we actually have, and not to spend so much money can be achieved and so on. But when it comes to the political aspects of China, it should be carefully weighed before it is written, and sensitive political issues are not to be avoided.

Two: The hot spot and the company enterprise product content is not very relevant

When the company's services and products do not have much to do with a lot of hot links, you can carefully identify a point of entry for Lenovo. You can use the features or functions of a company's products to connect small links with hot spots.

Example 1:

A company to develop sales software-oriented, its self-developed ccproxy proxy server, although already in the market has a certain reputation, but in order to open up the market decided to carry out soft marketing. I have seen a soft article on Ccproxy, the combination of hot spots completely unrelated to the software industry. Its title is "originally it can block the good voice of China!" Light from the title, it can arouse the reader's doubts, now, "The good voice of China" so prosperous, but also can block it? But looking down carefully, it turns out it's just a primer.

The article mainly says is because the staff work time watches "The Chinese good voice", the boss has to take installs the Ccproxy Proxy server to carry on the network monitoring, masks each kind of video website and prevents the staff to work time to watch the video this event. A lot of readers to see it, then fell into the trap of soft wen, in our seoer view, this is a good example, show that as long as the hot spot and the company's products related to the entry point, as can be written to attract people's soft text. If the software industry uses a boring way to introduce the function of the proxy server, a variety of professional terminology will certainly not arouse the interest of readers, using other methods, may also have unexpected effects.

About a variety of hot information, if you want to know a comprehensive hot spot, you can use Baidu's "search list" to understand. In which the hot spot can be used for soft writing. Soft writing strives to have some aspect or interest to the reader. Can not write a very technical content, the description is very scientific, as long as the sentence fluent, word formation clear. In a certain aspect of the foundation, it will be successful to achieve the role of soft wen marketing.