How Web site makers improve search engine rankings

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When the site creator designed a perfect site, and can not say that it is a successful site, a successful site not only in the sense of beauty to give a refreshing feeling, but also in the search engine has a good ranking, there is a steady stream of visitors to appreciate that is called a successful site.

When a user searches for information with a keyword, search engine will be in the database search, if found with the user requirements of the content of the site, then use a special algorithm-usually according to the page of the keyword matching degree, the position/frequency, link quality, etc.-to calculate the relevance of each page and ranking level, Then according to the degree of relevance, in order to return these Web page links to the user, this is the search engine to play the most basic principle-the principle of relevance, some people are going to rise to the search engine's "first law."

How to improve the site in the search engine rankings, according to the search engine ranking algorithm and rules, can be from the following points to the full effort;

1, the strategic arrangement meta title, description, keywords label

Title Tag key writing, title tags in the search engine strategy in the role of more than description, keywords tags, so it should be arranged in the first meta, keyword writing to the long short, short in refinement, remember to stack the keyword, the key word to press left weight right light arrangement.

Description tag to follow the title, description tag is a description of your site information, it is in search engines to guide viewers to browse the site of an effective way, description label writing general use a phrase to stroke, not more than 150 words, If more than the search engine will be omitted, in the description tag description as far as possible with the title related to the keyword.

Keywords label Although the role of this tag in the search engine is not very large, and some search engines have ignored it, but still want to describe, because it is a hidden label, the correct description of the search engine is sometimes useful.

2, improve the site's internal and external links

Outside the chain on the search rankings and the stability of the rankings are influential, in doing the station we have to do some more quality outside the chain, this is helpful to improve the quality of the site, in order to get high-quality outside the chain we usually have a number of high weight blog: Sina, Baidu, Sohu, Hers is the first choice, but also have to write more software to the relevant platform release; Do outside the chain do not all do anchor text links, as much as possible to do simple URL links, such as www.xxx.net on such a simple link can be. Chain of the chain of the word not all the same as the home page, sometimes the chain also do not chain to the home page, many links to the inside pages, in the new station on the external chain to grasp its degree.

The inner chain is also important for important pages to be cross-referenced back and forth repeatedly. This work helps search engine spider find your important pages faster and index them, especially if they are buried deep in the site. In order to make the search engine more content, you can make effective site map.

3, the layout of the website and the composition of the text content

The layout of the site in a large degree of impact on the site included, in the layout of the site as far as possible to do css+div layout, use HTML pages, solve the table nesting so that spiders have countless tentacles, as little as possible with the framework, AJAX, flash navigation; for the text of the writing we try to highlight the title keyword.

The above ranking principle is only a simple description of the search engine rankings, each search engine will have a series of detailed algorithms. So in the search rankings today, some of the above ranking methods may be only a few basic methods, the use of them will have some effect, but also pay attention to avoid being considered "cheating."

This article first Yu Xun di network http://www.xundi.net (reprint please keep)