Hua live investment ass mother brother enterprises: "tent off" hotel

Le Yan

Just donkey mother exactly what the giants news of bewildering, donkey mother brother enterprise "tent off" took the lead in finalizing a strategic investment.

"First Financial Daily" reporter learned from Kingland Group on the 16th, China has confirmed that China will be under the command of King Group resort hotel "tent off" tens of millions of dollars invested. Although the latest shares of donkey mother, another brand owned by Kingland Group, have not yet been announced, these frequent capital moves have recently been interpreted by the industry as Kingdoms Group or paved the way for listing. In this regard, King Group executives also admitted that indeed will consider listing, in fact, donkey mother and tent customers can be listed independently, but involving the whole industry chain Jingyu Group more suitable for the overall market.

"First Financial Daily" reporter learned in an interview, Huarun founder, chairman Ji Qi and founder of King Group Hongqing Hua has reached a strategic investment agreement, China Life Strategic Investment Jingyu Group boutique resort hotel brand tent , The amount of investment is tens of millions of yuan, Hua Zhuo tent hotel to provide funding, operations management resources support.

Insiders pointed out that the investment in China is to add to its breakdown of hotel industry move. At present, under the command of Hua Zhu mid-season hotels all seasons, hotels Hanting and Hi Friends Inn, relatively speaking, the resort is now want to set foot Huahua but lack of format, so Hua live shot this time the main investment holiday The concept of "tent off" hotel, apparently to supplement the resort hotel format, in order to achieve from the holiday leisure to the business end, economy and other full coverage hotel market purposes.

"For Jingyu Group, we now have a few major business segments such as tourism planning, scenic investment, hotel construction and ticket distribution, among which tents are the main sections of holiday chain hotels, and the hotel will be constructed by us And chain development, has signed 12 projects, the first hotel will open in August this year, our concept of the tent is the introduction of strategic investment, financing and common development, so cooperation with Hua live is in line with our plan. Domain Group executives revealed that the construction of tent hotel investment and investment in some of the previous scenic spots, designed to allow the Group to better grasp the upstream product resources.

According to Jingyu Group, Tent Guest Hotel is a boutique resort hotel developed by Jingyu Group. Tent guest hotel is popular in Europe and the United States but is blank in China. Therefore, there is great potential for tents and will itself become a tourist destination, which will completely Differentiate in China's current resort hotel.

It is reported that Hong Qinghua tents for the guests painstaking research for 2 years, due to the current tenants have signed more than 10 projects, so follow-up also need to expand the development of funds, the introduction of strategic investors logical.

Interestingly, Ji Qi's investment in tents this time reminiscent of Ctrip then the founder of the "Four Gentleals" - Ji Qi, Shen Peng, Liang Jianzhang and Fan Min, they seem to be the founder of King Group Hong domain Tsinghua quite a source. Data shows that Fan Min, one of the founders of Ctrip, was one of the angel investors donkey mother, while the Chinese venture capital chief Shen Nanpeng Sequoia Capital is donkey mother B round of investors, leaving one of these Relationship put on a layer of mysterious "color", but also shows the understanding between Ji Qi et al. And Hong Qinghua, as well as the conception of each other.